Ivan headshotIvan Ilin,
CEO of EmailSoldiers Inc.

With 10 years of experience in email & marketing automation, Ivan Ilin has learnt all the nuances of digital marketing (both from client and agency’s perspective). Ivan co-founded a team of marketing enthusiasts that now has over 100 people.

Always open to new connections on LinkedIn.

My Formula For Optimizing Resources and Managing Time Spent on Email Marketing

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According to Litmus, in 2020, 44% of teams spent about 1–2 weeks producing one email, and 52% of them spent at least 2 weeks on the same task. That’s a lot! To stay ahead of the competitors, we must find ways to work faster, better, and cheaper than others. Being the...

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3 Reasons Why Your Promo Emails Might Be Bad

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In some of our projects, promotional emails bring up to 80% of all the sales from email communication. If you see that your promotional emails are no longer effective, search for the reasons and improve the situation as fast as you can.   How to understand that your emails are bad...

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Stop Using These Email Marketing Techniques in 2022 

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  Are there any email marketing techniques you’ve gotten tired of? I’ve gathered several examples of the most common mistakes and outdated strategies that some marketers are still stuck with in 2022. Disclaimer: There’s no universal recipe for a perfect email marketing strategy. However, you can use the tips from this...

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