mark morin

Mark Morin is an email automation expert and content strategist. He leads a dedicated team of email marketing aficionados at strategies.ca.

Understand your customer’s mindset with engagement journey mapping

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We often think about customer journey as a series of touchpoints and device interactions. The customer opens an email, visits a website, or opens a mobile app. But it is often more meaningful and far more rewarding to examine and understand the customers’ state of mind as they progress through the...

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Nobody reads your emails -- and it's all your fault!

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You’re not getting the readership you hoped for? Your open rates and click-throughs are generally poor. And you’re wondering what’s wrong? Read on to learn why.  Assuming that you don’t have an inbox-placement issue, your customers aren’t reading your emails because:  Your copy doesn’t provide valuable content – Yes, there are...

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Before you press send, think again! Do your emails build or break customer relationships?

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Is it just me, or does it feel like a hoard of lawyers has invaded the inbox? I can’t even count the number of email messages from CEOs I never heard from telling me how important the wellbeing of their employees and their customers is. Or how they are now taking...

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