Jenna Tiffany: It's a pleasure to host another OI discussion with a topic that I’m sure all of you will have thoughts on as well as experiences to share. Artificial Intelligence in email marketing So let's start with, have you used AI in your email marketing activities? What did you learn...
Living in the world of open rates, click rates and funnel driven conversion stats? I get it, we have to report on performance, but when do you get to do the really cool things in marketing? What happened to discovery and exploration? Why are we still looking at bar charts and...
Unboxing Campaign-Genius Campaign-Genius is a dynamic email tool based out of Seattle and is one of the entries of a growing category of real-time imaging tools such as Movable Ink and LiveClicker. It’s parent company, Say It Visually, was founded in 2008 and was a pioneer in the field of “Explainer...