Analytics are the new metrics: Understanding the why

mcdonaldimage

I’ve spent the last 20 years consulting with marketers, with a significant focus on metrics and benchmarking. In fact, having produced more than a dozen email marketing benchmark reports and surveys on metrics, you could probably say I’ve made a career out of metrics. But like marketing tactics themselves, I believe...

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If great email marketing is a blend of art and science, where has the art gone?

email-paint-drip

60% of email marketers believe that their skills are below good 45% of marketers report that half of all emails sent are not relevant 86% of customers report that over half of emails they receive are not useful Source: DMA Marketer & Consumer Email Tracker Reports Given the priority of email...

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The 10 Best Email Messages of 2019

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The team at Email Connect spends our days working with leading brands to help them through the ESP vendor selection process. But when the sun goes down (OK, sometimes even before that) we become consumers and email subscribers like everyone else. Because of the business we are in, individually and collectively...

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Start 2020 right with email strategising

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January is traditionally a month of reflection and aspiration. Which makes it the perfect month for getting your email strategies into shape. Take all of that fresh, shiny, hopeful and analytical New Year’s energy and channel it into making 2020 your best year yet by looking back at your past strategies and putting what you’ve learned into your future strategies.

 

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Email Hot or Not: Holiday Edition

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Hi OI! Thought we would start a blog post about holiday emails. If you get one that strikes you, forward it to me at jeanne@onlyinfluencers.com and I'll add to this post and start a discussion on the list.  I got a lovely one today from BrightWave (and very timely, since my Godchildren...

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Hello OI! Long time member, first time manager!

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Wow, feels like I just wrote one of these!

I am honored and excited to be expanding my business relationship with Matthew Finlay and the team at Rising Media as I become the General Manager of Only Influencers.

I’ve been a member of Only Influencers from its inception in 2010; my relationship with the founder, Bill McCloskey, goes back even further, to when he was running eDataSource. It is a privilege to be entrusted to continue his work with not just the Email Innovations Summit but also Only Influencers.

Only Influencers is unique, just like the email marketing industry.

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Case Study: What is an Email Address Worth and How to Increase Its Value by 176%

dela_quist

The ability to measure engagement using open rates click rates make email the most measurable digital channel, yet most marketers struggle to prove the value of email an email address to their organization. As a result, email is the most consistently underrated digital marketing channel. Paradoxically the main reason marketers find...

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Tim Watson: Impactful Images

tim-watson

It’s well said that a picture is worth 1000 words. But what’s an impactful image? Our brains consume visual information very quickly, making images a great way to communicate. In fact MIT found the brain can process images seen for as little as 0.013 of a second. I’ve run a live...

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Kath Pay: Lead with Strategy, Not Tactics

kathpay

Tactics are easy. Strategy is hard. Maybe that's why 55% of email marketers in a 2018 study by Holistic Email Marketing for Tripolis said they don't follow a definitive written strategy for their marketing programs. I have to admit I was not surprised by that finding. Coming up with a game...

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Unboxing: Webbula

This week I sat down with the folks from Webbula to take a look at their newly launched email hygiene tool. Let’s take a look under the hood: Webbula has been in business for 10 years. Starting as an email service provider, they noticed that customers often struggled with deliverability and...

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Email Roundtable Discussion: Email Delivery Wins

kath_pay

Kath Pay: Bill asked me to lead a discussion based on my article/case study: 0% to 100% in Gmail? Yes, It Happened, and Here's How! We tend to treat deliverability as a dirty secret and more often than not only ever hear bad stories - so let's flip it and share our successes....

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How Can Retail Marketers Stand Out This Holiday Season?

kate-barrett

I hate to say it, but we are now at the end of October and Christmas is almost upon us (the marketing is starting to ramp up in earnest)! For most businesses out there, email marketing planning for the holiday season would have started months ago, if not the beginning of...

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Email Marketing: When in Doubt, the Answer is Seven

When I was in high school our history teacher, Mr. Holt, shared his theory-of-life with us: when in doubt, the answer is seven. A few weeks later we had a pop quiz in math, with an especially difficult problem at the end. At the one-minute warning, students who either hadn’t gotten...

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Quist: The word Halloween in Subject Lines is Bad for Open Rates – Spooky

dela_quist

Everyone loves Halloween! Well perhaps not everyone but, judging by the number of Halloween themed offers and Subject Lines to be found at this time of year, marketers certainly seem to. There seems to be consensus that incorporating the Halloween theme in a Subject Line is a good thing. But what...

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Pay: 0% to 100% in Gmail? Yes, It Happened, and Here's How!

kath_pay

When you're trying to sort out your deliverability issues, it's so easy to think that fixing one thing will automatically solve all of your problems, especially with email services like Gmail. But I've learned over the 14 years that I’ve been resolving deliverability issues, that deliverability is a complex issue. Everything...

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Airy: Mastering the Skills of Email Marketing

paul_airy

In the days leading up to this year’s Email Innovations Summit, in London, I’ve taken the opportunity to reflect on my own email career, and what’s led me to be innovative along the way. When I began my career in email, in 2011, the resources available to help me were few and...

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Tiffany: The Future Email Subscriber

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Email has undergone a lot of changes over the last few years - but it’s likely that the changes we’ve already weathered have simply been laying the foundations for what’s to come. For email marketing, these are interesting times. The most important people in any consideration about the future are, of...

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My Life as an Email Entrepreneur: My Final Article.

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Last week, Rising Media, the company I partner with to produce the Email Innovations Summit, acquired Only Influencers, the Email Marketing Community I created in 2010. I will be transitioning the company over the next 6 months and then retiring for good from this industry that has been so good to...

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Kao: Agency-side vs Brand-side - Which is Better?

kevin-kao

Have you previously considered moving between the agency-side to the brand-side? Or vice-versa? Having made the switch a few times myself (most recently back to agency), I wanted to share two of the biggest thoughts I have when considering both. If you are having similar thoughts, hopefully these help provide a...

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Email Round Table Discussion: Is it time to shift our focus from email open rates

jenna_tiffany_new

Jenna Tiffany:  I’m excited to hear everyone’s thoughts on this week’s discussion topic: Is it time to shift our focus from email open rates?  Interested to hear everyone’s experience and the challenge in moving away from relying heavily on email open rates when defining email marketing success.  If you missed my...

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