CRM vs. Email Marketing: How CRM techniques can help us think differently about email

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In the B2C world what is the difference between CRM and email marketing? Nowadays the terms seem interchangeable. You only have to see many job ads that refer to CRM Manager who it seems sole responsibility is managing the email channel. Yet I would say there is a significant difference in...

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5 Ways that Rebranding a Company is Like Planning an Email Campaign

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In 2021 my company FreshAddress merged with TowerData; in May 2022 we announced our rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in the marketing technology space over the last few years,...

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Email Copywriting ā€“ the Overlooked Art and Asset

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Whenever I ask people for examples of emails they love, most are quick to show messages from brands with gorgeous images, great design, amazing personalisation or cutting-edge technology. Hardly anyone says, "I love the copywriting in [Brand X's] emails!" Unless, of course, I'm talking to a copywriter. This is a shame...

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Will Clubhouse (the newest social media app) Make You A Better Email Marketer?

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As a marketer, Iā€™m always looking for opportunities to get better results for our clients. In case you missed the hottest new shiny object, let me introduce you to Clubhouse. Clubhouse is a live audio-only social media platform that acts much like a live event with speakers on stage, and an...

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