How to Avoid 4 Common Issues in a CRM Strategy  

alejandro-pinero--unsplash-600

A CRM strategy is similar to a scheme that shows you why and how a company will communicate with clients: for example, in what cases you should send emails, and when you are to use push-up notifications. I’d like to share my experience in developing such strategies and tell you how...

Continue reading
Tags:
  1809 Hits

Get More Clicks: Secrets of Effective CTAs in Emails

quino-al-8gWEAAXJjtI-unsplash-600

If you're like me, you understand the importance of every element in your email marketing campaign. Every piece plays its role, from the compelling subject line to the captivating body text. But let's focus today on a component that often doesn't get the attention it deserves, yet holds monumental importance –...

Continue reading
  1986 Hits

5 AI tactics for the savvy marketer

nick-fewings-f6IOwltODBo-unsplash-600

The world of AI seems to be having a moment right now. There isn’t a blog post out there that hasn’t mentioned it, and this I’m afraid is no different. Email marketing has always utilised the power of AI just in a more innate way. From personalised recommendations to predicted time...

Continue reading
  1416 Hits

Collaborate with AI for your Email Results

nicole-baster-OJcEMZHoY80-unsplash-600

Let’s address the elephant in the room that everyone’s going ‘Gaga’ about. Open AI’s Generative Language model - Chat GPT. In just a few months, it's become clear that Chat GPT could potentially bring massive disruptions to marketing, development, and search. Across conversations with my marketing colleagues at KITABOO, some common...

Continue reading
  1484 Hits

Ask the Expert: Most Effective Email Tactic, Strategy, or Experiment [Case Studies]

absolutvision-82TpEld0_e4-unsplash-600

Ask the Expert: Can you share a recent email marketing tactic, strategy, or experiment that you implemented to boost performance? Could you also share the results and provide any suggestions to those who might want to try it out? Yanna-Torry Aspraki Deliverability Specialist & CRO EmailConsul In the ever-evolving world of...

Continue reading
  1742 Hits

Digital Manual Labor, Email And AI

05-Dunn-Picture1

Last month Jacob Wenger, co-founder of Shortwave, was a guest on The Future Of Email podcast series, hosted by yours truly. Shortwave provides a mobile and web email client — “Intelligent email, powered by AI.”  Jacob and his colleagues have been working on this for several years — before ChatGPT blew...

Continue reading
  1723 Hits

5 ways to use advanced testing for better email results

girl-with-red-hat-ZOdMHFZ0HkM-unsplash-600

I'm not exaggerating (much) when I say email testing is my life. Whenever I meet with a new email marketing team, one of my first questions is "What kind of email testing do you do?" That's why I ran  a poll on LinkedIn where I asked people, "What is your main...

Continue reading
  1654 Hits

Unsexy But Essential: Why Documentation Matters in Email with Tips for Creating and Maintaining It

susan-q-yin-Ctaj_HCqW84-unsplash-600

Personalization. Automation. Metrics. Audience segmentation. Deliverability. And now, ChatGPT. These are the buzzwords that dominate discussions in the world of email marketing. The intriguing, sexy side of the job, if you will. But there's one more term that, though often overlooked and admittedly less glamorous, plays an equally pivotal role: documentation....

Continue reading
  2306 Hits

It's time for marketers to lead on AI

florian-roost-t6Q_QuMN8wM-unsplash-600

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I've been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We're not just talking about what these models are, but how marketers are using...

Continue reading
  2119 Hits

I can’t make this year’s Email Innovations Summit – here’s why YOU should

_1c76d072-097e-429d-aa16-9e0577b55ef0

The Email Innovations Summit 2023 is just around the corner (June 19-21, 2023), and it promises to be one of the best ever! Unfortunately, I won't be able to attend this year's summit, and I am feeling disappointed about missing out on what promises to be an amazing event. For those...

Continue reading
  1669 Hits

How green is your email marketing?

jason-blackeye--s1w1SguZTI-unsplash-600

A while ago I saw a press release from an ESP claiming to be net zero. At the same time, I was actively taking an interest in all things green having taken on an electric car. This seems to be the net zero version of a gateway drug to becoming obsessed...

Continue reading
  1566 Hits

Deliverability Insights for All (and they’re free)

sella_A_1960s-colored_photo_of_a_middle_age_man_driving_blind_w_13d452e6-b117-436f-92d0-d324a5a30642-600

Imagine driving your car with the dashboard covered. You see the road ahead but can't see or hear any warnings or indicators telling you something is wrong with your car. There is no speedometer telling you that you are speeding. There is no way to know if the engine is overheating...

Continue reading
  1967 Hits

Rising above the mundane: The power of human creativity in email marketing

sarah-wolfe-pMIUEkvjTeo-unsplash-600

Summary: With AI creating time efficiency on many tasks, marketers can (and should) increase their focus on creating richer, more connected, and more customer-centric content. By adding personality and emotion to emails, we can develop conversations beyond simple communication. As an example, I explore how a hotel's well-crafted webpages and emails,...

Continue reading
Tags:
AI
  2159 Hits

Is Cold Email Spam?

04-Morneau-Picture1

Unsolicited emails, cold emails, and spam are a hot topic for the Only Influencers crowd as well as email professionals. There is a great deal of uncertainty regarding what constitutes spam, cold email, and illegal email. Many people mistakenly believe that all unsolicited or cold emails are spam, and that spam...

Continue reading
  2884 Hits

Useful email marketing

andrew-ruiz--ajZ_Xzeqe4-unsplash-600

Recently I have been back in the air travelling again. Like many of us, it's been a long time since I got into a plane seat. But as with everything, you quickly get back into the same old habits and routines! What I have found interesting are my customer expectation levels....

Continue reading
  1264 Hits

The impact of personalization on customer loyalty

james-lee-EOHgSgxOMPA-unsplash-600

Personalisation is a phrase that every marketer is all too familiar with. But far from being a buzzword, personalisation has been proven to have a significant impact on customer loyalty. And businesses who invest in personalised experiences are benefitting from repeat purchases, customer loyalty, and brand advocacy. In this post I...

Continue reading
  3069 Hits

When Cold Email Ices Your Marketing Program

robert-zunikoff-LTtgPUZ-cTo-unsplash-600

This is a story about how you may unknowingly be a spammer. Ok, let me rephrase, you may unknowingly look like a spammer. And I say spammer because nowadays in the mailbox providers' eyes, unwanted mail is spam mail. SOME BACKGROUND I consult with a number of different senders with different...

Continue reading
  1760 Hits

Utilizing Email Activity Data to Improve your Email Marketing Performance

rachel-U4zpPfvogJ4-unsplash-600

The email marketing landscape is changing rapidly, and what worked years ago may not work today. ISPs now consider a variety of factors to decide if our emails reach their customers. As such, we must continuously strategize new initiatives to remain successful in this ever-evolving ecosystem. All ISPs strive to protect...

Continue reading
  1626 Hits

Case Study: Using AI to Save Time on Email Creation

lenny-kuhne-jHZ70nRk7Ns-unsplash-600

Are you spending your working hours efficiently? Can you unlock the full power of email marketing and achieve the highest ROI possible with your current approach? If you read my previous article for OI, you already know that I’m a huge fan of the resource-efficient approach in marketing: I believe that...

Continue reading
  2642 Hits

3 Tips for Using AI to Create Marketing Content

possessed-photography-zbLW0FG8XU8-unsplash-600

I’m not usually one to make assumptions. There’s an old saying about what happens when you assume things (you make an a$$ out of you and me). But, I’m going to ignore that advice and assume that just about anyone reading this has now heard about Artificial Intelligence (AI) and how...

Continue reading
  1832 Hits