Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Coupons are a good way to attract shoppers back to your website during the festive season and January sales. Coupons are known to drive loyalty, and consequently revenue.

As well as old‐style individual and mass coupons, you can use a lot of tricks to preferentially target loyal customers. For example:

Continue reading
  4142 Hits
  0 Comments

Everything You Ever Wanted to Know about Drip Marketing

Everything You Ever Wanted to Know about Drip Marketing

A compendium of OI Blog articles on everything you need to know to get started with Drip Marketing.

Continue reading
  3045 Hits
  0 Comments

The Robots Are Coming: Drip Marketing at it's Worst

The Robots Are Coming: Drip Marketing at it's Worst

I say automation, you think robotic, right?

No wonder. Experienced marketers and consumers alike receive corporate-heavy copy in their messages nowadays. Dry, humorless, stiff, computerized. Or the pendulum swings the other way with over-the-top witticisms and personality that tries too hard. Canned humor gets nowhere.

To strike a balance between robotic and over-friendly in your drip marketing campaigns is difficult, especially trying to let your usual brand voice have a weigh in, too. It isn’t impossible, though.

There are a few strategies that will help you craft conversational, concise copy that doesn’t sound like it came from a machine.

Continue reading
  3081 Hits
  0 Comments

What Your Drip Messages Are Missing (You Might Be Surprised)

What Your Drip Messages Are Missing (You Might Be Surprised)

In a past Only Influencers article Automated Marketing: Drip vs. Nurture, the author argues that there are drip campaigns and there are nurture campaigns.

I wouldn’t necessarily argue that point, but I would take a different perspective.

Continue reading
  2787 Hits
  0 Comments

Specific Strategies to Use in Your Drip Marketing Campaigns

Specific Strategies to Use in Your Drip Marketing Campaigns

There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.

Continue reading
  2515 Hits
  0 Comments

How to Use Drip Email Campaigns to Drive Conversions

How to Use Drip Email Campaigns to Drive Conversions

If you’re like most e-commerce and other online merchants, you depend on regular (and often frequent) promotional campaigns to drive sales. These campaigns are loaded with offers, incentives, and immediate calls to action. But is the prospect really ready to buy? Do you have a relationship? Does your prospect trust you enough to buy from you? Drip email campaigns (also called nurturing campaigns) are the tool every online marketer needs to develop that relationship and trust with prospects that will ultimately result in more sales conversions and greater client loyalty over time.

Continue reading
  3605 Hits
  0 Comments

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.

Continue reading
  4297 Hits
  0 Comments

Deliverability during the Holiday Email Rush

Deliverability during the Holiday Email Rush

It’s August here and the Bay Area is going through one of its rare heat waves. Over the weekend, temps reached over 100 at our house, which normally never sees anything warmer than 80. Despite the summer heat, and the calendar, and the complaints of Christmas coming earlier every year, it really is time for us to start talking about holiday email delivery. 

Continue reading
  5800 Hits
  0 Comments

Give the Gift of Better Experiences this Holiday Season

Give the Gift of Better Experiences this Holiday Season

As consumers, we cringe at the inexorable tidal wave of holiday ads headed our way. As marketers, we contribute to it. For email marketers, there’s an opportunity to elevate beyond sending five copies of the same catalogue to the guy who bought one item from your store four years ago. There’s a reason that email consistently drives the highest ROI of all direct marketing channels.

Continue reading
  3462 Hits
  0 Comments

Holiday Email Marketing Tips for the Non-Retailer

Holiday Email Marketing Tips for the Non-Retailer

If yours is a retail or e-tail business revving up your holiday email marketing engines, this advice is not for you (but good luck and Godspeed!)

If on the other hand you’re in the same camp as non-retailers, your email running the risk of being stampeded by the crushing annual blow of “buy now” retail promotional messages to consumer inboxes from September through December, read on.

Continue reading
  4245 Hits
  1 Comment

5 Tips for Surviving the Holiday Season

5 Tips for Surviving the Holiday Season

Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team.

Continue reading
  5849 Hits
  0 Comments

The Ultimate Christmas Campaign Planning Calendar 2015

The Ultimate Christmas Campaign Planning Calendar 2015

If you haven’t started your U.S. holiday campaign planning, it’s time to get cracking. To help you move things along, I’ve outlined the major online selling opportunities and created a handy calendar to help you get organized for the busy season. There are 14 important dates to build campaigns around.

Continue reading
  5724 Hits
  0 Comments

Marketshare of PC's, Tablets, and Mobile

Marketshare of PC's, Tablets, and Mobile

Anyone have current figures on email reading on their PC vs. tablet vs. mobile?  I realize this is a basic question, so if there's some standing public research you can point me to, that'd be awesome, too.

Continue reading
  1736 Hits
  0 Comments

The Absolute Best Mobile Email Resources

The Absolute Best Mobile Email Resources

Everything You Every Wanted to Know about Mobile Email: A Compendium of the World's Best Free Resources for Learning about Mobile Email Marketing

Continue reading
  2313 Hits
  0 Comments

Is Demographic-Marketing Dead?

Is Demographic-Marketing Dead?

Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.

The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?

Continue reading
  3577 Hits
  0 Comments

Five Things to Do When You’re Stuck on the Promotion Treadmill

Five Things to Do When You’re Stuck on the Promotion Treadmill

If your company is in a very price-competitive industry segment, you are probably stuck on the promotion treadmill. On the promotion treadmill, every day is another set of promotions, you are forced to send emails more and more often to help make sales goals, and every email screams a discount. You're probably tired of hearing all the best-practice advocates telling you to jump off the treadmill and send lifecycle emails for engagement. Even if you think they have a point, that's not your decision to make. Your job is to move the needle on sales while still sending out the constant hail of promotions.

Continue reading
  4206 Hits
  0 Comments

The Nitty Gritty of Email Segmentation

The Nitty Gritty of Email Segmentation

"You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers that practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability."

Continue reading
  5026 Hits
  0 Comments

The State Of Email Marketing in India

With almost 122,500,453,020 emails sent every hour in India, email is alive and here to stay for long. While marketers across the globe are embracing advanced personalization in email, India is leaving no stone unturned to win the email game.

Continue reading
  5680 Hits
  0 Comments

Why I Love Batch and Blast

Why I Love Batch and Blast

Batch and Blast – the process of sending out email with little to no segmentation – has become the Tom Cruise of the email industry. Once white-hot popular, yet now almost comically reviled. You can’t pick up an entertainment magazine without a little Cruise-hate. You can’t pick up a marketing publication that doesn’t attempt to eviscerate BB and basically tell you that you’re a moron if you use it.

Continue reading
  8366 Hits
  0 Comments

The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

Last week, organic grocery giant Whole Foods announced its plans to open a low-cost grocery chain targeted at the millennial market. The concept, according to CEO Walter Robb, will be “unlike anything that currently exists in the marketplace,” boasting “a modern, streamlined design, innovative technology and a curated section.” In the same week, McDonald’s—in an attempt to boost its falling popularity with the twenty-something set, revived its Hamburglar mascot complete with a head-to-toe hipster makeover. With two major players joining the race to capture (and retain) their share of the millennial market, media outlets and marketing professionals alike have called into question the efficacy of their tactics. Why the skepticism? All too often companies miss the mark when it comes to millennial marketing, due in large part to the mass confusion surrounding how to engage this elusive yet highly influential group.

Continue reading
  9357 Hits
  0 Comments
Supercharge Your Email Marketing Programs

Stay On Top of Your Game

The Free OI Newsletter Delivered to your Inbox Each Week

Subscribe to Get:

  • Cutting-Edge Email Marketing Tips and Tricks
  • Product Reviews
  • The Latest Email Marketing Jobs
  • Industry News