Email Strategy

Email Hot or Not: Holiday Edition

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Hi OI! Thought we would start a blog post about holiday emails. If you get one that strikes you, forward it to me at jeanne@onlyinfluencers.com and I'll add to this post and start a discussion on the list.  I got a lovely one today from BrightWave (and very timely, since my Godchildren...
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Philadelphia Insurance Companies Hot or Not Brightwave Holiday Email
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Hello OI! Long time member, first time manager!

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Wow, feels like I just wrote one of these!

I am honored and excited to be expanding my business relationship with Matthew Finlay and the team at Rising Media as I become the General Manager of Only Influencers.

I’ve been a member of Only Influencers from its inception in 2010; my relationship with the founder, Bill McCloskey, goes back even further, to when he was running eDataSource. It is a privilege to be entrusted to continue his work with not just the Email Innovations Summit but also Only Influencers.

Only Influencers is unique, just like the email marketing industry.

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Case Study: What is an Email Address Worth and How to Increase Its Value by 176%

dela_quist
The ability to measure engagement using open rates click rates make email the most measurable digital channel, yet most marketers struggle to prove the value of email an email address to their organization. As a result, email is the most consistently underrated digital marketing channel. Paradoxically the main reason marketers find...
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Tim Watson: Impactful Images

tim-watson
It’s well said that a picture is worth 1000 words. But what’s an impactful image? Our brains consume visual information very quickly, making images a great way to communicate. In fact MIT found the brain can process images seen for as little as 0.013 of a second. I’ve run a live...
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Kath Pay: Lead with Strategy, Not Tactics

kathpay
Tactics are easy. Strategy is hard. Maybe that's why 55% of email marketers in a 2018 study by Holistic Email Marketing for Tripolis said they don't follow a definitive written strategy for their marketing programs. I have to admit I was not surprised by that finding. Coming up with a game...
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Guest — Gregg Blanchard
Very well said, Kath. A few times lately I've found myself getting stuck in the tactics or shiny opportunities only to realize I'v... Read More
Thursday, 21 November 2019 18:53
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Unboxing: Webbula

This week I sat down with the folks from Webbula to take a look at their newly launched email hygiene tool. Let’s take a look under the hood: Webbula has been in business for 10 years. Starting as an email service provider, they noticed that customers often struggled with deliverability and...
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Email Roundtable Discussion: Email Delivery Wins

kath_pay
Kath Pay: Bill asked me to lead a discussion based on my article/case study: 0% to 100% in Gmail? Yes, It Happened, and Here's How! We tend to treat deliverability as a dirty secret and more often than not only ever hear bad stories - so let's flip it and share our successes....
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How Can Retail Marketers Stand Out This Holiday Season?

kate-barrett
I hate to say it, but we are now at the end of October and Christmas is almost upon us (the marketing is starting to ramp up in earnest)! For most businesses out there, email marketing planning for the holiday season would have started months ago, if not the beginning of...
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Email Marketing: When in Doubt, the Answer is Seven

When I was in high school our history teacher, Mr. Holt, shared his theory-of-life with us: when in doubt, the answer is seven. A few weeks later we had a pop quiz in math, with an especially difficult problem at the end. At the one-minute warning, students who either hadn’t gotten...
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Quist: The word Halloween in Subject Lines is Bad for Open Rates – Spooky

dela_quist
Everyone loves Halloween! Well perhaps not everyone but, judging by the number of Halloween themed offers and Subject Lines to be found at this time of year, marketers certainly seem to. There seems to be consensus that incorporating the Halloween theme in a Subject Line is a good thing. But what...
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Dela Quist
Special Halloween Offer: Annual Touchstone licence worth $1188 for only $297 - 12 months for the price of 3. Use AI to test your ... Read More
Wednesday, 23 October 2019 10:28
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Pay: 0% to 100% in Gmail? Yes, It Happened, and Here's How!

kath_pay
When you're trying to sort out your deliverability issues, it's so easy to think that fixing one thing will automatically solve all of your problems, especially with email services like Gmail. But I've learned over the 14 years that I’ve been resolving deliverability issues, that deliverability is a complex issue. Everything...
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Airy: Mastering the Skills of Email Marketing

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In the days leading up to this year’s Email Innovations Summit, in London, I’ve taken the opportunity to reflect on my own email career, and what’s led me to be innovative along the way. When I began my career in email, in 2011, the resources available to help me were few and...
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Tiffany: The Future Email Subscriber

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Email has undergone a lot of changes over the last few years - but it’s likely that the changes we’ve already weathered have simply been laying the foundations for what’s to come. For email marketing, these are interesting times. The most important people in any consideration about the future are, of...
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My Life as an Email Entrepreneur: My Final Article.

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Last week, Rising Media, the company I partner with to produce the Email Innovations Summit, acquired Only Influencers, the Email Marketing Community I created in 2010. I will be transitioning the company over the next 6 months and then retiring for good from this industry that has been so good to...
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Jason Klein
Thank you for sharing your inspiring story and for being a support and champion for all those who labor in the world of email. The... Read More
Wednesday, 04 September 2019 15:41
Guest — Kristin Hersant
My sentiments exactly. Congratulations on a retirement well earned, Bill! You will be missed - and always remembered - in the emai... Read More
Saturday, 07 September 2019 03:09
Guest — Zack P
Best of luck to you Bill! Thank you for all you have done! Hopefully margaritas and boat days await.
Wednesday, 04 September 2019 16:33
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Kao: Agency-side vs Brand-side - Which is Better?

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Have you previously considered moving between the agency-side to the brand-side? Or vice-versa? Having made the switch a few times myself (most recently back to agency), I wanted to share two of the biggest thoughts I have when considering both. If you are having similar thoughts, hopefully these help provide a...
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Email Round Table Discussion: Is it time to shift our focus from email open rates

jenna_tiffany_new
Jenna Tiffany:  I’m excited to hear everyone’s thoughts on this week’s discussion topic: Is it time to shift our focus from email open rates?  Interested to hear everyone’s experience and the challenge in moving away from relying heavily on email open rates when defining email marketing success.  If you missed my...
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Quist: Powerful Email Reactivation Hack Anyone Can Use

dela_quist
Current Best Practice When it comes to your inactive subscribers, best practitioners have always advocated that you stop mailing them. Following this advice will have the immediate effect of improving your open rates without you having to do anything difficult like write better subject lines or improve your content and/or creative....
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Bill Kaplan
Great overview and stats, Dela! There's one critical piece of the puzzle that's missing, however. Based on our work at FreshAddre... Read More
Wednesday, 31 July 2019 18:43
Guest — Tejas Pitkar
Hi Dela Quist, Interesting post. Some very good points on changing up the campaigns and testing them to check for new unique open... Read More
Saturday, 19 October 2019 05:15
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Unboxing eDataSource’s Inbox Tracker

Way back in 2004 when eDataSource first launched, it was conceived of as a competitive email tracking tool, the first of its kind. But they quickly discovered that clients really had no insight or intelligence into their own email campaigns, let alone their competitors. There was certainly no 3rd party monitoring...
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Pay: Innovate Your Mindset to Reimagine Your Marketing

kathpay
Last month's opportunity to deliver the opening keynote address at the fourth annual Email Innovation Summit helped me bring together many of the principles that have guided me in my own marketing journey. What I've learned is that it's not enough just to focus on innovation. We also must help marketers...
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Sharma: Why Personalization Must Evolve in the Visual Era

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Ask ten different marketers to define personalization, and you’ll likely get ten different answers. Personalization in marketing has become a catch-all term—a grab bag of endless tactics that includes name merge tags, behavioral targeting, email triggers, content recommendations and so on. Traditionally, these tactics have also been pigeonholed into different industries...
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Guest — stephanie markadonatos
Thank you for sharing a great article. It has inspired me to think more about images and the story they are telling. What are some... Read More
Wednesday, 10 July 2019 15:18
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