How Email will Thrive in a More Privacy Centric World

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Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will demonstrate how much consumers value their privacy and others that show how much consumers enjoy marketing that is...

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Holiday Email Campaigns: What We Learned In 2020 & How to Prepare for 2021

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Join me in a look at the Past (predictions from this time last year on Holiday 2020), Present (what we learned from Holiday 2020), and Future (how to apply what we learned in Holiday 2020 to Holiday 2021) of Holiday email marketing, along with 8 tips for making Holiday 2021 a...

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Email Marketing’s Next Secret Weapon:  Loyalty Programs

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10 years ago, a former boss of mine, who I greatly respect to this day, and I were discussing in which direction I should take my career.  He was strongly of the opinion that the brightest future lay in adtech, and that martech, and email marketing specifically, was becoming passe.  In...

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The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

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Apple’s Mail Privacy Protection will have broad implications for how brands operate their email marketing program. These changes are most disturbing because they disrupt norms that have been in place for more than a decade—norms that have served consumers well and kept marketers honest. I would go so far as to...

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6 B2C Marketing Automation Best Practices

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B2C is one of the most exciting types of marketing. But also one of the most changeable. Advances in technology. Increasing consumer demands. And changing buying habits certainly keep B2C marketers on their toes. Keeping up and implementing the latest trends can be time-consuming. Fortunately, marketing automation can ensure audiences receive...

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Marketing Channels Strategy

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While there are many emerging marketing channels strategies you/we/me can choose, we may best be advised to start with the assets we have, before chasing the newest shiny object. Lets face it, if we have a solid email subscriber list one could argue that you/we have prospects and clients that use...

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Artificial intelligence solutions for Email Marketing: Do you understand what you are buying?

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Back in the 2000s everyone used to ask ESPs what their email delivery rate was. It was a meaningless number but one ESP would quote 98% delivery rates, the next would just claim 99%. Now you get the same questions around 'is your platform AI driven?' and ESPs have added AI...

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Moving: the life event marketers are overlooking

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If you follow me on Instagram or Facebook, you'll know that I moved into a new house recently. Thanks to the hot housing market, moving is a life event that many of you likely are sharing with me this year. If you, too, relocated recently, you don't need me to expound...

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List Hygiene Matters Even More Today

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Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms.  Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible to navigate...

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How Apple, and zero party data, will promote the rise of the more responsible marketer

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Email remains one of the most effective and versatile channels available to marketers. As a result, email constantly evolves; email always finds a way. I'm sure you've heard that all before, and if you're reading this blog, you have an interest in email, and I'm sure you heard plenty of those...

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What Apple's Upcoming Privacy Changes Mean For Email

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Email, and marketing in general, has been going through a privacy renaissance over the past few years. From GDPR to CCPA to Google announcing the end of support for third-party cookies in Chrome, the privacy landscape has been evolving rapidly. Apple has been an active participant in these privacy evolutions and,...

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New Approaches for Building a Healthy and Growing Email List

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Data is at the heart of everything we do in email marketing, whether we're building relationships or selling. A healthy and growing database is your most important factor to succeed in every aspect of email. Building a healthy base and growing that base are two separate but related functions. Although you...

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Pixelgeddon Resource Center

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Welcome! We've gathered resources from around the Web to help email marketers understand and prepare for 'pixelgeddon' -- the implementation of Apple's new Privacy Protection initatives around tracking pixels and related email tactics.  Have a resource to add? Share it here. Upcoming Webinars On-Demand Webinars and Podcasts Articles and Blog Posts...

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Is ‘Email Privacy’ A Feint?

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Apple announced Email Privacy Protection at their 2021 WWDC. Because the announced changes directly affect ‘tracking pixels’ — used nearly-universally in email marketing — the announcement kicked off considerable discussion in various email communities. Articles range from cheers to yawns to outright consternation, depending on the impact. Working through the impacts...

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Dark Mode – a new layer of render complexity

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Once upon a time we could test, learn, and implement without fear or bias. Knowing that our emails would look different for each reader, but happy to work with the majority view. This is no longer the case as this example highlights. Help wanted on what you’ve found, changed and decided...

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This Is Tomorrow: Pixelgeddon

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Apple’s ‘Pixelgeddon’ announcement at their 2021 WWDC event (plus the rumored possibility that other companies in a similar position in the digital world could follow) is one of those before-and-after moments. How people and companies are handling it now — that’s one thing. How they will actually adapt their practices and...

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Managing the Risks and Opportunities of Pandemic Email Audience Changes

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List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were...

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1:1 Marketing is the New Black: 5 tools you need to rev up efficiency and personalization

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Marketing Operations is the nerve center for an organization’s outbound marketing and CRM campaigns. Often staffed lean, marketing ops is a business-critical function that ensures all the grand marketing plans get executed. It’s where the rubber meets the road. Marketing Ops creates the target audiences, executes the tests, builds the content,...

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Custom Fields and Tags: Your Key to Next Level Email Marketing Analysis

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We know that the key to measuring success with any type of marketing is to track relevant metrics and adjust practices accordingly. But are you taking advantage of all of the data in your email marketing account? Most email marketers are used to analyzing key metrics about opens and clicks within...

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3 Things to Watch in Email Marketing in 2021

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Here we are in 2021, getting ready to celebrate the 43rd birthday of email marketing. Who would have guessed back in 1978 that email would become the first digital marketing channel, helping to pave the way for every other digital channel in the next four decades? Maybe even more impressive is...

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