Email Strategy

An OI Discussion: The Influencers Break Down a Case Study: Email Performance, Lists and Staffing

JeanneJenning
Jeanne Jennings: This week’s discussion is centered around last week’s case study on email performance, lists and staffing. If you haven’t had a chance to read it yet you can find it here: Interactive Case Study: Email Performance, Lists and Staffing. We raised a lot of questions about next steps in...
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Talavera: What Makes for an Email Marketing Unicorn or Dream Team – and Do They Exist?

karen-talavera
Now that email has been a legitimate marketing channel for two decades there’s an entire generation of professionals who have grown up with it and in it. In fact, they’ve never known marketing without email which has made for an interesting evolution – or is it merely urban legend?  The illusory...
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Marriott: The 10 Best Emails of 2018

chris_marriott
At Marketing Democracy we’re all about email marketing.  We work with some of the biggest email marketers in the industry helping them navigate the complex and critical ESP vendor selection process.  But when we’re done for the day guiding our clients, we revert to being consumers and email subscribers like everyone...
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Baker: Will 2019 Be the Year of Machines?

david-baker
I’ll start out this discussion track with a cartoon from Marketoonist Tom Fishburne and a general assumption that machine learning/AI is something you will look at, explore or invest in at some point in 2019.  According to most analysts' reports, this is one of the hottest topics and investment areas for...
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Peter Duffy
This is a really terrific article. Thank you, David! Yes, machine learning has now reached the point where every consumer interac... Read More
Thursday, 17 January 2019 08:51
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Tiffany: Verbalising Email – How Will Voice Tech Change Email Marketing?

tiffany_head
If there’s one thing that brands are likely to embrace in 2019, it’s voice technology. Instinctive, intuitive, pervasive, and accessible, voice technology is set to interweave into our lives more than we ever thought possible.  Through voice assistants like Alexa and Siri we can engage with cyberspace without ever having to...
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Jennings: Interactive Case Study: Email Performance, Lists and Staffing

JeanneJenning
When I was in graduate school, we did a lot of case study learning – and I loved it! Now that I’m an adjunct professor (Hoya Saxa!) I use case studies with my students. And when Bill asked me to lead a discussion on Only Influencers, I thought it might be...
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OI Discussion: What is Holding your Email Marketing Program Back?

tim-watson
Tim Watson: Hello Everyone Here goes for the 4th in the series of weekly OI discussions. What is holding your email marketing back? I’m sure most of you know what you’d like to get done. I meet lots of smart people, both at the brands I work with and when speaking at events. I...
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Morgan Stewart: The 7 Keystones of Email Marketing Excellence

morgan
Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate...
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OI Discussion: Email Attribution

kath_pay
Kath Pay: Welcome to the second of the new format weekly Influencer discussions!  Absolutely chuffed to be leading this discussion and I really hope we all get to share our trials and tribulations when it comes to both accurately measuring and attributing success for email. My thoughts are that by sharing...
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Tim Watson: What’s holding email marketing back?

tim-watson
The internet is full of articles with "must do" advice to improve email marketing. As we reach the end of 2018 you can expect a slew of articles with trends for 2019. More "must do" advice. Here are a few ways to improve email marketing, but you won’t find the reason...
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David Daniels: Consumer Holiday Expectations Are In. The Greatest Gift This Season Will Be an Individualized Experience

david_daniels
The results of The Relevancy Group’s annual Consumer Holiday Behaviors and Attitudes survey results are in. You can watch the webinar sponsored by Zeta Global on demand here, and I am happy to share these findings with the Only Influencer community. Consumer Holiday Expectations Consumers are more sophisticated and mobile than...
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OI Discussion: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance

Dela Quist: This week’s I’d like to open up a discussion around Batch & Blast something I wrote about last week for the OI bog titled: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s Why Most of you will have heard me point out that...
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Kath Pay: The Challenges of Attribution in Email Marketing

kath_pay
Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention....
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Derek Harding: Email Marketing: How Hard Can It Be?

derek_harding
Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask before...
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Dela Quist: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s Why

dela_quist
“It is not worth-while to try to keep history from repeating itself, for man's character will always make the preventing of the repetitions impossible” – Mark Twain Back in 2013 Alchemy Worx published a thought piece on the impact of send volume, send frequency on open rates – almost always negative....
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Guest — Luke Glasner
Hi Dela, The other main difference between 2013 and today is the increase of mobile devices to read email. How do you think the ... Read More
Thursday, 01 November 2018 16:06
Craig Swerdloff
Dela, thanks for a great, data-driven, article that proves the pundits are wrong when they say mailing less is more. Mailing less ... Read More
Thursday, 01 November 2018 17:30
Dela Quist
Thanks Craig! Great to hear that you are able to help folks identify truly dead email addresses - very useful. Most of our clients... Read More
Friday, 02 November 2018 16:28
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Kath Pay: To resend or not to resend? The data says yes!

kathpay
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. (To read this or any OI past discussion, consider becoming a member of Only Influencers. If you are a brand, you might even qualify for a free membership.)  The benefits are...
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Kath Pay
I've had a few discussions and there is some concern that I didn't make it clear that this tactic is not to be overused - but to b... Read More
Wednesday, 24 October 2018 17:00
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Jennings: How Much Email Marketing Do You Really Need?

There’s the textbook ‘right’ way to structure an email marketing program, but you can often meet your initial business goals with much less: fewer email messages, reduced cost and not as much lead time. Here’s a case study in how to build your email marketing program in an agile fashion, prioritizing...
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Katey Charles Darpel
Great article, Jeanne! Such wise advice for helping start-ups stay laser-focused to accomplish what they need NOW and table the re... Read More
Thursday, 18 October 2018 11:37
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Shriner: How To Buy Email Marketing Technologies

paul_shriner
“Hey Paul...how do you buy email tech?” If I had a dollar for every time I heard it, I’d be retired. Now, this seems like a super simple question, but in reality, it has many layers. I have thought a lot about the right answer in the wake of the GDPR-shift...
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Vendors, you just suck at Demos and Web Meetings!

david-baker
Sometimes the best way to share ideas is through dark humor, I expect this will hit a nerve with different people in different ways. Some might say, “OMG- YES”, some may say “WTH? - what are you talking about”, yet the reality is with all the vendor choices and aggressive sales...
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Kath Pay
Brilliant David!
Wednesday, 03 October 2018 16:10
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Pay: New Research: Helpful, Personalised, Customer-Focused Emails Drive Higher Engagement

kathpay
Around this time last year, I asked you all to think differently about email marketing, to envision "marketing as helpful customer service, not a means to an end." In other words, to build your email marketing around creating a better customer experience – Customer Experience Email Marketing. CX Email Marketing is...
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