Does Attribution Beyond The Last Click Help Marketers?

Does Attribution Beyond The Last Click Help Marketers?

"I have been in the direct marketing business a very long time. This means we have purchased a great deal of media to sell products as well as build various businesses owned over the past 30 years. I have also been on the media selling side of the business as well, meaning we sold advertising to both direct marketers and brand marketers."

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The Importance of Onboarding Programs & Win-Back Programs

The Importance of Onboarding Programs & Win-Back Programs

"It’s February, we are over a month into 2014 and the majority of marketers will have already reflected back on 2013 to see what worked, what didn’t and began planning for and executing new campaigns for 2014."

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Six Tips to Help Align Your Business and Your Teams

Six Tips to Help Align Your Business and Your Teams

"When your organization goes through change, it means you have to re-align your business leaders, your teams, your vendors and sometimes, your customers. What steps can you take to get back on track once you realize you are not aligned? "

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The Creepy Side of Email and Big Data

The Creepy Side of Email and Big Data

"Personalization is touted in email circles as a positive. I tell clients all the time that including a recipient's first name and other personal details in a message has been shown to increase engagement. But there are times when personalization can be creepy."

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3 Tips to Get Your Email Program Goals in Tip Top Shape!

3 Tips to Get Your Email Program Goals in Tip Top Shape!

"What do you want to accomplish this year in your email program? Sounds simple right? "

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Why Testing is Hard

Why Testing is Hard

"The question is, if everyone wants to test, then why isn’t everyone testing? The answer is that testing is simple in concept but really, really hard to execute. But not for the reasons you think."

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Make Data Privacy & Security Your New Year’s Resolution:

Make Data Privacy & Security Your New Year’s Resolution:

"Marketers, service providers and app developers alike must protect their data no matter where it resides. This includes holding service providers accountable by demanding they adopt the best practices available."

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Analytics and Easy, Actionable Tips for Email List Conversion

Analytics and Easy, Actionable Tips for Email List Conversion

"Back in September I wrote a post for this blog about the mindset of great email marketers: that they are always looking at the data and using the quantitative results to improve their future performance."

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3 Ways to Impact Engagement with Analysis

3 Ways to Impact Engagement with Analysis

"It amazes me how many companies start email “strategies” without putting much thought into the impact of a poor, or typically complete lack of, planning. It’s not easy to start emailing customers, potential customers or subscribers, or to add new campaigns to existing channel strategy – but, it all starts with understanding what they want followed by consistency."

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Email Segmentation’s Enemy Is Math

Email Segmentation’s Enemy Is Math

"Here’s the problem I have with segmentation…most of it – for email marketers – has yet to show that it actually pays in either increased sales or increased customer engagement. People seem to feel that segmentation is good, yet have little proof that it makes a difference. As an email marketer…I like proof."

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Recent Comments
Jordie van Rijn
Hi Bob, We are talking about “dividing your contacts into groups to be able to market better”. Well sometimes people are doing the... Read More
Friday, 08 November 2013 17:56
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Trick or Tip? Holiday Email Strategy from Howl to Ho-Ho-Ho

Trick or Tip? Holiday Email Strategy from Howl to Ho-Ho-Ho

"The holidays aren’t just about retail. It’s a great reason to connect with subscribers from B2B through Financial as most everyone enjoys some holiday wishes. "

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Does Progressive Profiling Really Work?

Does Progressive Profiling Really Work?

"Progressive profiling is hailed as a marketing technique that boosts lead generation, improves marketing intelligence, generates more conversions, and helps you gain more information about subscribers over time."

Progressive profiling is hailed as a marketing technique that boosts lead generation, improves marketing intelligence, generates more conversions, and helps you gain more information about subscribers over time.

Wow. It’s like listening to a commercial for Ginsu knives: “And that’s not all!”

Progressive profiling isn’t all bad, but it isn’t as good as a Ginsu knife commercial would have you believe either. Here are some guidelines for when to use it, and when to look for other tactics.

Progressive Profiling Works When…

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Five Ways Brands are Building Email Lists offline

Five Ways Brands are Building Email Lists offline

"With more revenue still offline than online those brands that have a physical presence can score over the pure digital brands by thinking digitally offline too."

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Tim Watson
Thanks Craig... sorry about the competitor reference. It was in the context of the particular client. I've used your service too f... Read More
Friday, 25 October 2013 06:52
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Is Email the Cinderella of Your Marketing?

Is Email the Cinderella of Your Marketing?

After over a decade in successful use there is abundant proof that email is not only the connective tissue of all data-driven marketing but also the revenue-producing juggernaut of digital efforts. Yet despite claiming the highest ROI of all direct marketing channels at 28.5%1, the highest driver of online conversions2and the number two spot (second only to search) in new customer acquisition3 email marketing is still too often swept out of sight, called upon only when we need miracles worked. In my nearly 15 years of experience with the channel, I am too frequently surprised and dismayed that email is not receiving nearly the attention and investment it economically deserves.

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Is Email List Rental Dead?

Is Email List Rental Dead?

"Advertisements are like wrinkles: every day they appear in places you don’t want to see them, and once they are there they never go away (on their own). So to contemplate the death of any advertising medium is a fool’s errand. I have been called worse."

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Email Authentication – You’re probably doing it wrong.

Email Authentication – You’re probably doing it wrong.

"Email Authentication has been around for many years now, over a decade already, and yet I still see many companies doing it wrong. Sure, you’re likely publishing your SPF, Sender ID records, possibly one of or both DKIM and Domain Keys, but probably only because your ESP forced you to."

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Is Social Media Replacing Good Customer Service

Is Social Media Replacing Good Customer Service

"Are companies now relying more on their social media specialists to handle customer service complaints than their customer service departments? Does it take a customer “going public” with their complaints to get proper service?"

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Tips from a Consultant: Using Maslow to understand the Needs of your client.

Tips from a Consultant: Using Maslow to understand the Needs of your client.

"Anyone in marketing knows that the one constant within any marketing team, whether internal teams, clients, vendors, etc., is ego."

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Getting Culture Right in a Global Email World

Getting Culture Right in a Global Email World

"While you need to personalize content based on your segmentation goals, the cultural greeting can be even more important than the body of the email. First impressions matter."

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How to Win Friends and Influence Good Email Practices

How to Win Friends and Influence Good Email Practices

"My job is to offer email and digital strategic solutions to clients that run the gamut of knowledge and experience between having zero clue what to do with email in their marketing program, those who need to initiate email into their marketing plan, through clients that simply need help optimizing their current email program. "

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Recent Comments
Chris Marriott
Good stuff, Samantha! Great advice!
Tuesday, 13 August 2013 16:23
Samantha Iodice
Thank you Chris!
Monday, 19 August 2013 16:15
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