cutout smile face2Dr. Ada Y. Barlatt, Ph.D. is the Founder and Chief Analytics Officer at OperationsAlly. She helps her clients discover and leverage insights hidden within their ESP data. She loves when her clients start to see their data is a representation of the real lives they impact (instead of just a bunch of numbers). When she isn’t working with clients, you could find her on a cruise ship (pre-COVID) or watching anime (post-COVID). She loves self-assessments, laughing and gluten-free baked goods!

Website: www.operations-ally.com

LinkedIn: linkedin.com/in/adabarlatt

Instagram: http://instagram.com/adabarlatt

Find the right predictive solutions for your email marketing!

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In my last blog post, I provided a quick and easy roadmap to analytics for email marketers. In this post, I’ll continue the discussion on analytics by taking a deeper look at predictive analytics, artificial intelligence (AI), and machine learning solutions in email marketing. [Moving forward, I’ll refer to the group...
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A Quick and Easy Roadmap for using Analytics in Email Marketing

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Analytics done well can lead to better customer service and bigger bottom lines (for example, my client used analytics insights to increase sales 250%) -- done poorly it can be a complete waste of time. This article provides a quick and easy analytics roadmap specifically for email marketers. My aim is...
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