How Apple, and zero party data, will promote the rise of the more responsible marketer

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Email remains one of the most effective and versatile channels available to marketers. As a result, email constantly evolves; email always finds a way. I'm sure you've heard that all before, and if you're reading this blog, you have an interest in email, and I'm sure you heard plenty of those...

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New Approaches for Building a Healthy and Growing Email List

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Data is at the heart of everything we do in email marketing, whether we're building relationships or selling. A healthy and growing database is your most important factor to succeed in every aspect of email. Building a healthy base and growing that base are two separate but related functions. Although you...

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Pixelgeddon Resource Center

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Welcome! We've gathered resources from around the Web to help email marketers understand and prepare for 'pixelgeddon' -- the implementation of Apple's new Privacy Protection initatives around tracking pixels and related email tactics.  Have a resource to add? Share it here. Upcoming Webinars On-Demand Webinars and Podcasts Articles and Blog Posts...

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Is ‘Email Privacy’ A Feint?

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Apple announced Email Privacy Protection at their 2021 WWDC. Because the announced changes directly affect ‘tracking pixels’ — used nearly-universally in email marketing — the announcement kicked off considerable discussion in various email communities. Articles range from cheers to yawns to outright consternation, depending on the impact. Working through the impacts...

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Dark Mode – a new layer of render complexity

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Once upon a time we could test, learn, and implement without fear or bias. Knowing that our emails would look different for each reader, but happy to work with the majority view. This is no longer the case as this example highlights. Help wanted on what you’ve found, changed and decided...

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This Is Tomorrow: Pixelgeddon

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Apple’s ‘Pixelgeddon’ announcement at their 2021 WWDC event (plus the rumored possibility that other companies in a similar position in the digital world could follow) is one of those before-and-after moments. How people and companies are handling it now — that’s one thing. How they will actually adapt their practices and...

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Managing the Risks and Opportunities of Pandemic Email Audience Changes

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List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were...

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1:1 Marketing is the New Black: 5 tools you need to rev up efficiency and personalization

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Marketing Operations is the nerve center for an organization’s outbound marketing and CRM campaigns. Often staffed lean, marketing ops is a business-critical function that ensures all the grand marketing plans get executed. It’s where the rubber meets the road. Marketing Ops creates the target audiences, executes the tests, builds the content,...

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Custom Fields and Tags: Your Key to Next Level Email Marketing Analysis

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We know that the key to measuring success with any type of marketing is to track relevant metrics and adjust practices accordingly. But are you taking advantage of all of the data in your email marketing account? Most email marketers are used to analyzing key metrics about opens and clicks within...

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3 Things to Watch in Email Marketing in 2021

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Here we are in 2021, getting ready to celebrate the 43rd birthday of email marketing. Who would have guessed back in 1978 that email would become the first digital marketing channel, helping to pave the way for every other digital channel in the next four decades? Maybe even more impressive is...

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What should you be paying for your email marketing program?

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Part 1—What are the latest trends in pricing models? No one sees more pricing proposals from vendors than we do at Email Connect. As part of the management of our clients’ RFPs, we ask for and compare pricing proposals from the competing vendors. I’m willing to bet that we see more...

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Marketers Guide to Email Reputation Threats

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A clean list is just one part of creating a successful email marketing program, but it is one of the most important parts. The advantages of doing periodic hygiene and verification on your email database can help you reduce the malicious and low-quality addresses on your list, provide a more accurate...

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7 Keys to Getting Better Results From Your Email Countdown Timers

Do you remember when countdown timers in email first became “a thing”? I think it was around 2010 and I was presenting to a very large entertainment company client and they asked what I thought about countdown timers.They had recently tested them in their email program and were excited to add...

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Why Now is Good Time for Video-in-Email

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Since the first email was sent in 1971, as a community, we have continuously reflected on how we think about communicating with each other. Video-in-email further enhances the day-to-day email engagement and with recent technology advances, our current industry standard definition for video-in-email will soon be re-written. We will explore the...

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4 ways to ensure your email marketing gets the kudos it deserves

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I’ve been listening to brand side email marketers a lot over the last 20 years. They’re frustrated. They are resource and time poor. And on top of that, for many, email is one of the last channels to be given much attention. Leadership aren’t much interested, sales just wants marketing to...

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Using ‘Strategic Email Personalisation’ to increase the standing of email marketing with the C-Suite

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As an email marketer for over 18 years across vendor, client and agency side I’m always struck by how much of our time is spent on tactical initiatives and having the feeling of being a factory producing the same campaigns week after week. It seems to me that most email marketers...

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Creating credible customer experience

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I think it's about time we have a serious conversation. Yes, you reading this. We need to address something before we go any further. I'm going to say something that might be a little controversial. I'm going to give you my secret to achieving digital marketing greatness. Ready? Stop paying so...

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How Do You Define A Thought Leader?

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Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I'm declining to name. The tweeter was one of several responding to another tweet about why he limits responses to "Can I pick...

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Marketing Cloud 2.0: The Future of Marketing will be Orchestrated

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Marketing Cloud 2.0 has arrived. The second generation of the eponymous marketing cloud ushers in tighter integrations between customer data collection, cross-device identity resolution, audience and segment creation, marketing workflow and digital asset management, and orchestration of campaigns, data, creatives, messages and promotions across many channels. This might not sound like...

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Data insight is not the whole puzzle. It’s only one piece

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Editor's Note: Nick will be leading a discussion on this article at a special, open-to-all OI Live Zoom Call on Thursday, March 25, 2021 from 12:00 noon to 1:00 PM ET. Register here.   Great marketing, that blend of art and science, is as much about knowing your customers emotional needs and...

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