Paul Shriner Chief Evangelist, Co-Founder, AudiencePoint AudiencePoint leverages its dynamic global data platform comprised of 2 billion profiles and personalized behavioral patterns to provide pinpoint-accurate messaging across channels, devices, and desires.

Make Email Marketing a Game, and Win

paul_shriner

Email marketing is a game, or at least it should be. The sentiment is captured in the now-aged movie, “Moneyball.” The movie, focused on a sub-par baseball team that used strategy to improve their winning percentage. It is a great classic for marketers everywhere. In the movie, the A’s manager, Billy Bene, applied Marketing principles to baseball and moved the team from a projected worst place finish to making the playoffs and changing the way the game is played forever.

Continue reading
  1768 Hits
  0 Comments

Email Innovation: Send Time Optimizing the Welcome Series

Email Innovation: Send Time Optimizing the Welcome Series

At AudiencePoint we have been doing some really interesting things with the Welcome/New Customer/Onboarding Series of emails. We just finished the write up on one of these series based emails.

Continue reading
  1660 Hits
  0 Comments
Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders