Many of you have been seeing the buzz about NFTs. That buzz has crept into the world of digital marketing. Unfortunately, the buzz is disconnected from awareness and understanding. Most people reject what they don’t know (me included). A six months deep-dive convinced me that the future of digital marketing includes...

“Hey Paul...how do you buy email tech?” If I had a dollar for every time I heard it, I’d be retired. Now, this seems like a super simple question, but in reality, it has many layers. I have thought a lot about the right answer in the wake of the GDPR-shift...

Email marketing is a game, or at least it should be. The sentiment is captured in the now-aged movie, “Moneyball.” The movie, focused on a sub-par baseball team that used strategy to improve their winning percentage. It is a great classic for marketers everywhere. In the movie, the A’s manager, Billy Bene, applied Marketing principles to baseball and moved the team from a projected worst place finish to making the playoffs and changing the way the game is played forever.

At AudiencePoint we have been doing some really interesting things with the Welcome/New Customer/Onboarding Series of emails. We just finished the write up on one of these series based emails.