"Problem: How do you deal with, and lead, the changes in an organization? Answer: You understand the process of change and apply it to the situation and person."
"After becoming the CEO of a direct marketing company, the magic word for me was “visibility”. I wanted predictable results…predictable processes…and craved the comfort of certainty. When uncertainty reared its head, I felt all that was needed was more information. Just be a little smarter."
"For the past few years, I’ve had a front row seat to the content marketing revolution. I bought into it hook, line, and sinker. Indeed, a decade ago, I was trying to convince clients to create more video content because “with instantaneous, worldwide distribution, every company is a publisher, broadcaster, and entertainer.” I’m sure many of you had similar conversations."
"Basketball season is upon us (and the holiday season), and as a fan of the sport, I was reading about John Wooden who is widely considered the best collegiate basketball coach in history, and one of the best coaches in any sport ever. I walked away thinking that managing and email program is a great deal like coaching a basketball team. Both require the mastery of fundamental skills, dedication, focus, and practice."
"How do you develop 80+ users to become your company’s trusted advisors on using your automation tool, developing corporate strategy, and managing ongoing media evolution? "
"I’ve had the pleasure/misfortune of working with a number of vendors over my career. A great vendor partner is a pleasure to behold – they can help drive your business to greater results than you could on your own. Which is nice."
"My answer or edict to the industry is, “Stop lowering the bar so low just so you can jump over it”. Our industry service providers are by and large filled with pre-adolescent expectations."
"An email marketer needs to be fearless. In the world of digital marketing, email is an extreme sport. It takes guts to stare down the send button and hit it. Not everyone is nervy enough to do that day in and day out."
My father owned a kitchen and bath showroom on 7th Avenue in the Chelsea neighborhood of Manhattan. He ran the business from when he was a young man to when he retired a few years ago. While he was cordial with people just browsing his store, he would drop everything when a paying customer walked in. If he hadn’t heard from a customer in a while, he would reach out with a phone call. Putting the customer first and always staying in touch are principles that have stuck with me throughout my professional career.
"I've been to a lot of conferences. But frankly, a lot fewer than I used to. Why? It's simple: conferences, especially email conferences, have become an increasing waste of time that fail to deliver (drumroll, please) sustainable ROI."
The following is the Part One of a speech I just gave for the 2011 New York Ad:tech Email Track. It concerns the merging of Email and Social Media. Part Two is on the synergies between Email and Mobile and will be published in a separate blog post.
The U.S. Census Bureau releases the results of its 2010 census this summer and marketers are advised to prepare for some major demographic shifts. In a recent interview I read of Peter Francese, consultant to advertising megalith Ogilvy & Mather and author of the research report 2010 America, I was surprised to learn: