Laura Atkins

Word to the Wise

As co-founder of Word to the Wise, Laura helps companies of all sizes deliver email to the inbox. She provides custom strategies and technical recommendations that enable brands to create and manage sustainable email marketing programs. Since 2001, Word to the Wise has worked with hundreds of companies to solve technical crises, combat spam and cybercrime, and assist legitimate email senders in reaching customers and prospects.

In addition to our deliverability consulting practice, Word to the Wise offers in-depth email forensics for email service providers and legal cases as well as software tools for systems administrators and abuse desks. Laura frequently speaks about best practices at conferences and at industry events. She also regularly blogs about current best, and worst, email practices.