Let’s address the elephant in the room that everyone’s going ‘Gaga’ about.
Open AI’s Generative Language model - Chat GPT.
In just a few months, it's become clear that Chat GPT could potentially bring massive disruptions to marketing, development, and search.
Across conversations with my marketing colleagues at KITABOO, some common questions popped out:
- Will our jobs be taken away by AI tools?
- Will this mean the end of the search as we knew it?
- What about our data privacy and regulations?
- Should we embrace this technology to maximize our performance?
In my opinion, collaboration with AI has the potential to revolutionize email marketing and deliver remarkable results.
Cal Newport, author of Deep Work, in his article for the New Yorker, deconstructed ChatGPT as a ‘pattern-matching program pushed to a radically larger scale’. Similar articles like these from computer scientists allay any fears of it undermining our economy and jobs.
As a marketer, you may be concerned about relying on AI models like ChatGPT, but it's important to recognize the benefits of this partnership. I have personally experienced great results by using AI tools in our email strategy, and it has significantly boosted our performance.
Let's explore how ChatGPT empowers email marketers to optimize their campaigns and achieve outstanding results.
1. Efficiency: One of the remarkable advantages of ChatGPT is its ability to generate text for email campaigns within seconds. This time-saving feature allows marketers to focus on strategic planning and building relationships. While it's not advisable to copy-paste entire workflows, ChatGPT's suggestions can be seamlessly integrated into email campaigns with a quick edit, streamlining the content creation process.
This saves a ton of time for your content team and helps you to generate campaigns easily and with low effort.
2. Personalization: Personalization plays a vital role in successful B2B email marketing. ChatGPT leverages AI algorithms to utilize relevant information about your target audience, enabling the creation of highly personalized email copies.
By understanding customer preferences and tailoring content accordingly, email marketers can drive engagement and foster stronger connections with recipients.
3. Text Optimization: Effective communication is important in email campaigns. ChatGPT assists in optimizing the language and tone of email content by identifying errors, ambiguities, and suggesting improvements. This capability ensures that your messages are clear, concise, and resonate with your audience, leading to enhanced engagement and comprehension.
In fact, we experienced a 50% increase in click rates by using AI to optimize our email copy, which indicated the improved performance of our call-to-action (CTA) items.
4. Easy translation: Expanding your reach to a global audience is essential in B2B email marketing. ChatGPT allows you to effortlessly translate your email campaigns into different languages, resulting in effective communication with diverse audiences.
This feature enables you to connect with international clients and prospects on a more personal level, all while saving time for experts who might need additional time to produce multilingual copies. Want to shoot a quick email to your Spanish prospect: No Problemo!
5. A/B Testing and Optimization: Experimentation is fundamental to refining your email campaigns. ChatGPT can suggest various text variations and writing styles, empowering marketers to conduct A/B tests and determine what content resonates best with their target audience. By analyzing the results, email marketers can optimize their newsletters for maximum impact and engagement.
6. Increasing Opens: The subject line is the gateway to capturing your audience's attention. ChatGPT creates engaging and effective subject lines that entice recipients to open emails. By leveraging AI-generated subject lines, you can significantly improve your open rates and increase the visibility of your email campaigns.
In fact, we observed an 11% increase in open rates for our nurture workflows when utilizing AI-based subject lines in our emails.
Testing is still important
While ChatGPT offers powerful capabilities, it's crucial to recognize that human editing and collaboration are essential throughout the content generation process. AI models like ChatGPT learn from feedback and can be used as sources of inspiration rather than relying solely on their output.
Human input ensures brand alignment, and error-checking, and maintains the personal touch that resonates with your recipients and industry. It's important to remember that AI-generated content should always be checked, edited, and verified.
Summary
AI and tools like Chat GPT are getting increasingly integrated into our marketing efforts. By embracing this technology, we can get better email marketing results.
However, it's important to remember that human editing and collaboration are crucial throughout the process. Chat GPT learns from feedback and is not the source of truth. AI can be a valuable tool, but human input ensures that your emails align with your brand, contain no errors, and maintain that personal touch that resonates with your recipients.
So, embrace the collaboration between human marketers and AI to unlock the full potential of your email marketing efforts.
Photo by Nicole Baster on Unsplash