And… now for part 2, the top 10 posts published last year on the Only Influencers blog! Be sure to circle back to read part 1 if you missed it.
What makes it a top post? Earning more than 2,000 views! Fewer than 25% of the posts published met that threshold – but the other 75% are also worth checking out!
Check out the list – then continue on to see which of our authors had the most posts on the list, as well as a note about the ‘hot’ topics of 2024.
Want to become an OI blog contributor? Reach out to Jeanne Jennings, our GM (you need to be a member of OI to contribute to our blog).
Top 10 Posts of 2024
#10
Sus or bussin? How email marketers should approach gen Z buyers
Egan Montgomery, Backstroke, May 2024, Views: 2,518
OI member Egan translates the culture and attitudes that make Generation Z different from Millennials and explains what cringe-free marketing should look like. Bet!
#9
How AI amplifies ‘fauxthenticity’
Kath Pay, Holistic Email Marketing, May 2024, Views: 2,529
Could generative AI spread false information and authority faster? OI member Kath explores this new tech-driven issue and explains why it's important to know.
#8
Building email with generative AI: from fragments to whole campaigns
Dmytro Kudrenko, Stripo, March 2024, Views: 2,539
Ready to level up from straight content writing with generative AI? OI member Dmytro guides you through multiple options for more sophisticated uses, like creating a campaign from brief to post-production.
#7
11 tips for crafting an effective speaking proposal and session description
Jeanne Jennings, Email Optimization Shop, August 2024, Views: 2,541
Before you send your next speaker proposal, read Jeanne's cheat sheet for winning more slots. As OI GM and an in-demand speaker, she knows what she's talking about. Top tip: Understand the conference theme!
#6
2024 taught me 4 big lessons
Ryan Phelan, RPE Origin, October 2024, Views: 2,716
Teamwork and strategy will help your company get back on track after life upends your plan, OI member Ryan says. Other lessons from 2024? We still need to advocate for email!
#5
Email quality score: your secret weapon for post-MPP success
Tony Wagner, Strategic America, July 2024, Views: 2,889
If you want a reliable indicator of email content performance, read OI member Tony's review of his experience with the quality score along with advice for using it successfully.
#4
Email frequency: how many is too many?
Dela Quist, Ask Dela, February 2024, Views: 2,921
OI member Dela has a fresh take on what he calls the "delicate dance" of email frequency. Read to learn how testing and a pragmatic approach to customer lifetime value can help marketers find their balance.
#3
What email marketers should be upset about
Chad S. White, Oracle Digital Experience Agency, June 2024, Views: 3,175
We love email, but we agree with OI member Chad S. White that today's technology can make our work harder. Read his OI post to discover 3 modern irritations, such as Gmail's forced unsubscribe.
#2
Accessibility vs. inclusive design: 2 approaches with similar goals
Chad S. White, Oracle Digital Experience Agency, January 2024, Views: 3,393
OI member Chad's report has surprising findings on the differences between accessibility and inclusive design. Read it now so you can be sure your emails work for all of your subscribers.
#1
First take on the 2024 Forrester Email Marketing Services Providers WaveTM
Chris Marriott, Email Connect, August 2024, Views: 4,950
What did Forrester get right and wrong in its annual ESP review? OI member Chris analyzes the report and comments on Forrester's top ESPs, who's not ready for prime email time, and which vendors deserve higher rankings.
Bragging Rights
A few authors had more than one post that made the list – here they are…
2 blog posts on the list
- Paul Christmann, rasa.io
- Jeanne Jennings, Email Optimization Shop (hey that's me!)
- Dmytro Kudrenko, Stripo
- Chris Marriott, Email Connect
- Dela Quist, Ask Dela
3 blog posts on the list
Chad S. White, Oracle Digital Experience Agency, stands alone!
Top Topic
It’s probably no surprise that AI was featured in 24% of the top blog posts of 2024.
Thanks
Thanks to ALL the contributors to our OI blog! We appreciate your sharing your expertise!
And thank to our readers – get excited for more valuable content in 2025!
Image created by Jeanne Jennings using Adobe Firefly and Adobe Express.