Allen is an entrepreneur, investor, and director. From a rented house in 2000 he founded a company that became one of the world’s largest email marketing firms leading it to three Inc. 500 awards representing the fastest growing private companies in the United States before its acquisition. Today, he is an active technology investor and advisor to a set of companies that generate over $500 million a year in revenue and employ 3,000 talented individuals. He is a graduate of Georgia Institute of Technology and a member of Young President’s Organization (YPO).

Allen Nance: Does Modern Marketing Scale?

Allen Nance: Does Modern Marketing Scale?

Digital marketing leaders continue to promise consumers a true 1:1 personalized interaction. We have all said it, preached it, and many of us have it tattooed somewhere. Right Message. Right Time. Oh, Right Channel. Recently. Right Person.

Simple: load up the data, drag and drop, press magic button, personalization.

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Emarsys

Emarsys
Emarsy is a leading global provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels — building loyalty, enriching the customer journey and increasing revenues.  Machine learning and data science fuels customer...
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Email : The Digital Glue That Holds All Communication Together

Email : The Digital Glue That Holds All Communication Together

If email isn’t your number one priority, it’s time to shift gears and focus solely on email.

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Captivate Customers with a Lifecycle Marketing Strategy

Captivate Customers with a Lifecycle Marketing Strategy

As email marketing experts, we all know that if the present and future direction of email marketing could be summed up in one word, it would be personalization.

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