Andrew is an avid blogger, frequent speaker and thought leader in the email marketing community.  He has been quoted in and contributed to several books on email marketing as well as numerous whitepapers and publications. An advocate for responsible email marketing, Andrew spent more than 10 years running some of the largest and most complex email marketing programs in the world. In 2010 he co-founded Trendline Interactive, a full service email marketing agency that delivers world class programs for enterprise level organizations.  

Kordek: What Email Marketing Books won’t Teach You

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Email marketing books are only as good as the authors who write them and for those who implement their recommendations.

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Kordek: The Most Overhyped Trends in Email Marketing Today

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"Interactive email" and "AI” (artificial intelligence) are all the rage in email these days because they offer lots of promise to keep email's future bright. But, they're tops on my list of overhyped trends. So let’s step back for a moment and look at where we are now and where we should go with them in the future.

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