April Paige is Marketing and Communications Manager at AtData who drives business results and ROI by leveraging diversified experience and a passion for creativity to continually advance and achieve company goals.
She has a record of success in delivering multi-million-dollar revenue and profit growth while executing innovative, cost effective marketing strategies, programs and initiatives that produce results.
In the fast-paced world of email marketing, staying ahead requires more than just sending out campaigns and hoping for the best. It demands a strategic approach that prioritizes data health, engagement, and adaptation to the evolving digital landscape. The webinar, "2024 Email Inbox Mastery & Wellness Plan: Key Findings from 1,000...
In today's digital age, as we all know, email marketing has become an essential tool for businesses to connect with their customers and drive sales. Companies continually striving to build lasting relationships with their customers have made understanding and utilizing customer data paramount. Customer data encompasses a wealth of valuable information...
In today's data-driven world, businesses rely heavily on customer data to gain insights and make informed decisions. However, collecting customer data should not be a one-time event, it must be an ongoing process that evolves with the customer journey. Whether a company is managing the data directly or utilizing a data...
Artificial Intelligence (AI) appears to be going through a bit of a renaissance of late. With the explosion into the public eye of ChatGPT, DALL-E, and Midjourney to name just a few, it seems every tech company in Silicon Valley is becoming more public with their investments into the world of...
Congratulations! We survived the 2022 email equivalent of Sharknado! But instead of sharks in tornadoes, we had the 2022 U.S. midterm elections and Black Friday-Holiday shopping filling up inboxes at the same time. And that’s the good news. The bad news is that there’s an email Sharknado of epic proportions heading...
In the early days of mass advertising, customer trust was a tagline – "The most trusted name in widgets!" But brands didn't do much to earn that trust or prove they had it. Thankfully, things have changed over the last 100 years or so. Data privacy and security are now everyone's...
In 2021 my company FreshAddress merged with TowerData; in May 2022 we announced our rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in the marketing technology space over the last few years,...
In my two earlier Only Influencers (OI) blog posts on customer loyalty and email (find them here and here), I focused mainly on converting B2C subscribers into loyal customers. But loyalty is a major concern for B2B marketers, too, especially for "Software as a Service" (SaaS) brands, where you are selling...
In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers. Each tip is something you could employ quickly to encourage your email subscribers to connect with your brand and...
I've been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data. Two questions in particular keep coming back to mind: How can an email team turn subscribers...
Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible to navigate...