Jaffer Ali is a serial entrepreneur and currently the CEO of e-commerce company PulseTV. He can be reached at j (dot) ali (at) PulseTV (dotcom)

Marketing Beyond Predictive Analytics

Marketing Beyond Predictive Analytics

"Predictions of socioeconomic variables are as dependable as the Horoscope so let’s not rely on them…Instead we will need systems that don’t fall apart when we make a mistake."

--Nassim Taleb

There has never been a better time in the history of the world to be a marketer. Yet there is a great crisis in marketing today. The crisis is quite different than what you are likely to read in the trades or encounter at conferences. From my perch, the calamity facing marketers is what they have come to believe is the great savior; predictive analytics [PA].

Continue reading
  2491 Hits
  0 Comments

Complexity and Marketing

Complexity and Marketing

"Whenever possible, one should focus on removing fragilizing interdependencies** rather than imposing additional structure and activity that will only increase the fragility of the system as a whole."

Continue reading
  3685 Hits
  0 Comments

Does Attribution Beyond The Last Click Help Marketers?

Does Attribution Beyond The Last Click Help Marketers?

"I have been in the direct marketing business a very long time. This means we have purchased a great deal of media to sell products as well as build various businesses owned over the past 30 years. I have also been on the media selling side of the business as well, meaning we sold advertising to both direct marketers and brand marketers."

Continue reading
Tags:
  5350 Hits
  0 Comments

Walking the Talk: Embracing Uncertainty

Walking the Talk: Embracing Uncertainty

"After becoming the CEO of a direct marketing company, the magic word for me was “visibility”. I wanted predictable results…predictable processes…and craved the comfort of certainty. When uncertainty reared its head, I felt all that was needed was more information. Just be a little smarter."

Continue reading
  12581 Hits
  0 Comments

When Advertising No Longer Works

When Advertising No Longer Works

"Social media for instance has taken over our lives in many respects. This extreme has now started to work in reverse because social media has now become “anti-social”."

Continue reading
  27014 Hits
  0 Comments

(Not So) Great Expectations

(Not So) Great Expectations

"My answer or edict to the industry is, “Stop lowering the bar so low just so you can jump over it”. Our industry service providers are by and large filled with pre-adolescent expectations."

Continue reading
  10092 Hits
  0 Comments

Why Email Marketers Should Stay Clear Of Big Data

Why Email Marketers Should Stay Clear Of Big Data

"The so-called "Big Data" aficionados have done a masterful job in branding this meme. The promises keep coming. After the "behavioral targeting" meme crapped out, a new term was coined and voila! Big Data was born. "

Continue reading
Tags:
  33045 Hits
  0 Comments