JenniferVidetta lgJennifer Videtta is a former marketing specialist at ShotFlow. She previously was a Senior Editor at MarTech.

Jennifer has more than a decade of organizational digital marketing experience. She has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities.

Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

Confessions from a Burnt-Out Email Marketer


Feeling burnt out? You’re not alone. I’m going to let you in on a not-so-secret secret: email marketing burnout is a real thing. I’ve personally experienced it, without actively recognizing it, and learned the hard way how to keep myself physically and mentally healthy in order to maintain my drive for...

Continue reading
  1553 Hits

Unmasking the Superpowers of Email Authentication and BIMI: Building Trust, Boosting Deliverability, and Showcasing Your Brand


Welcome, brave email marketing superheroes! In the fast-paced realm of digital marketing, where villains like spam and phishing thrive, it's essential to wield the mighty powers of email authentication and BIMI. “Organizations of all sizes need email authentication to secure their online reputation and maintain customer trust in their brand,” says...

Continue reading
  1031 Hits