An email veteran, Mitch Lapides has been speaking for over 15 years at email conferences, webinars, and seminars nationwide. Now President and CEOofFulcrumTech, a premier full-service email-marketing agency based in the Philadelphia area, Mitch helps businesses substantially increase theirrevenue by leveraging email.

Prior to founding FulcrumTech in 2004, Mitch built and managed several leading online publishing enterprises at Gartner (Group Vice President and Chief Technology Officer, Gartner), Reed Elsevier (EVP), Springhouse (VP, Electronic Products), and U.S. Pharmacopeia.

FulcrumTech

FulcrumTech

FulcrumTech is a full-service email-marketing agency that has a strong reputation for helping clients realize significant increases in their email-marketing ROI.

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How to Use Drip Email Campaigns to Drive Conversions

How to Use Drip Email Campaigns to Drive Conversions

If you’re like most e-commerce and other online merchants, you depend on regular (and often frequent) promotional campaigns to drive sales. These campaigns are loaded with offers, incentives, and immediate calls to action. But is the prospect really ready to buy? Do you have a relationship? Does your prospect trust you enough to buy from you? Drip email campaigns (also called nurturing campaigns) are the tool every online marketer needs to develop that relationship and trust with prospects that will ultimately result in more sales conversions and greater client loyalty over time.

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