Matthew Vernhout is the director of privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), vice chair of the Email Experie...nce Council (eec), and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe. Matthew has contributed to several benchmark publications during his career including DMARC Adoption Among e-Retailers, the eec’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and more. More

Vernhout: The Pre-Holiday Email Warm-Up

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It’s hard to believe it’s already September and the holiday season is rapidly approaching. With all the changes we’ve seen in the mailbox provider (MBP) space and initiation of privacy legislation we’ve seen this year, this holiday season will bring new and unique challenges to your email program. Looking back...
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Craig Swerdloff
Hi Matt. This is very helpful advice. Traverse's Reactivation solution is the perfect way to safely reengage with dormant email ad... Read More
Thursday, 13 September 2018 16:10
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CASL The Rebuttal:

CASL The Rebuttal:

Recently fellow influencer Bob Frady talked about “Why CASL is Bad Law“ and one that really isn’t going to stop spam.  Canada ranks as the number 7 global source for spam, producing about 4% of all the spam tracked in the world according to SpamRankings.net. While this pales in comparison to the 38.9% of Global Spam originating from the United States, it is still a major problem and represents a significant threat to consumer privacy.

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Preparing for CASL? 4 Must Dos!

Preparing for CASL? 4 Must Dos!

"Hopefully Canada’s Anti-Spam Legislation (CASL) is not a surprise to you at this point. CASL’s enforcement start date is rapidly approaching on July 1, 2014 and to help you prepare I am offering 4 “Must Dos” for things to accomplish to help you get your Digital Marketing Programs ready and compliant with the legislation. These tips are based on many discussions with marketing professionals, legal professionals, Industry Canada and the CRTC."

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The Importance of Onboarding Programs & Win-Back Programs

The Importance of Onboarding Programs & Win-Back Programs

"It’s February, we are over a month into 2014 and the majority of marketers will have already reflected back on 2013 to see what worked, what didn’t and began planning for and executing new campaigns for 2014."

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Email Authentication – You’re probably doing it wrong.

Email Authentication – You’re probably doing it wrong.

"Email Authentication has been around for many years now, over a decade already, and yet I still see many companies doing it wrong. Sure, you’re likely publishing your SPF, Sender ID records, possibly one of or both DKIM and Domain Keys, but probably only because your ESP forced you to."

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9 deliverability questions to ask your email service provider

9 deliverability questions to ask your email service provider

"Internet Service Providers (ISPs) use filters to make sure only the emails that recipients ask for get to their inboxes. By examining email deliverability metrics more closely, you might discover that one or more ISPs are blocking your emails. If this is the case, your email service provider will need to look at the requirements of these ISPs to figure out why your emails are getting blocked and to help ensure they make it into the inbox going forward."

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