Matthew Vernhout is the director of privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), vice chair of the Email Experience Council (eec), and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe. Matthew has contributed to several benchmark publications during his career including DMARC Adoption Among e-Retailers, the eec’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and more.