Peter Duffy is an email marketing and machine learning guy. Enjoys putting disruptive personalization technologies in the hands of marketers. Strong bias for upending stodgy email marketing. CEO of Mercanto, the world’s first drag-and-drop person-first personalization platform, which is launching in late 2017. Peter supports Pluto as a planet and c...offee as a food group.  You can follow Peter on Twitter here More

Three Steps to Person-First Personalization

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Person-first personalization is a hot topic at the moment. Forrester Research, The Relevancy Group, and other thought leaders are writing extensively on the subject. Why? Because consumers have raised their expectations. When consumers have personalized experiences with Spotify, Netflix or any other similar brand, they subsequently expect all other brands to deliver the same 'surprise and delight’ experience.

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