Scott Burdsall is Director of Strategy at Trendline Interactive, and has been in email marketing and product management for over a decade. Prior to Trendline, Scott worked for CareerBuilder, where he led the consumer email marketing, product, and development teams. Trendline Interactive is a full service email marketing agency that delivers world class programs for world class brands.

Omnichannel 101: Integrating SMS with an Existing Email Program

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Many companies now ask for a customer’s phone number as well as the email address at point of sale, shipping, or entry. They use online forms or capture it in person through a pin pad or mobile credit card reader.

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