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Tejas Pitkar is a Senior Product Evangelist at Netcore Cloud.

He likes analyzing data and diving deep to find valuable insights for marketers. He is credited for writing Industry benchmark reports and other marketing leaders’ reports. He also likes to give back to the email industry with his volunteer work on the Only Influencers Diversity Committee.

An #emailgeek at heart, he likes writing blogs, sharing email knowledge, and making thought-provoking videos on all things email.

He enjoys hiking, backpacking, reading books, and drinking his favorite Chai during free time.

You can reach him via his social handles:

Linkedin: https://www.linkedin.com/in/tejas-pitkar

Twitter: https://twitter.com/TPitkar

Avoiding bad decisions that hurt your deliverability

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‘Spam’ is one of the least favorite words of email marketers. When a certain percentage of your emails go to the spam folder, that usually means one thing: You lost an opportunity with your subscribers. The opportunity to nurture, convert and build a connection. Whether you agree or not; Your content...
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Deliverability deliverability issue
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20/21 vision by marketing leaders: 4 ways to rewrite your email growth story

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The events of the last year taught every email marketer an important lesson: change is the only constant. Marketing leaders had to re-draw their communication plans and pivot their business strategies to cater to disruptive consumer behavior. Despite the mid-year budget cuts in 2020, email emerged as “the channel” to connect...
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CDPs AI interactivity personalization
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Email strategies for online education: 5 proven ways to boost your course completion rates!

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In the world of email marketing, scenarios in our daily lives sometimes run parallel to our work issues. But this helps us to look at the problem from a different perspective and come up with creative solutions. I had one of these epiphanies recently... I had gone to a nearby mall...
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The inevitable change in email metrics in 2020

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Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it with a calm mind and came to a clear consensus. I couldn’t recall the last...
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Smart strategies for a marketer to reduce secret churn

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In present day marketing, reducing email churn is one of the constant challenges for a marketer. Customer retention and reducing churn is a major part of CRM. Because of a rise in non-paid services, the attrition numbers have grown as users don’t incur any losses to unsubscribe from a service they...
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positive churn silent churn overt churn subscribers email churn
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