Tejas Pitkar is a Senior Product Evangelist at Netcore Cloud.
He likes analyzing data and diving deep to find valuable insights for marketers. He has written Industry benchmark reports and marketing leaders’ reports. He also wants to give back to the email industry with his volunteer work on the Only Influencers Diversity Committee.
An...
Tejas Pitkar is a Senior Product Evangelist at Netcore Cloud.
He likes analyzing data and diving deep to find valuable insights for marketers. He has written Industry benchmark reports and marketing leaders’ reports. He also wants to give back to the email industry with his volunteer work on the Only Influencers Diversity Committee.
An #emailgeek at heart, he likes writing blogs, sharing email knowledge, and making thought-provoking videos on all things email.
He enjoys hiking, backpacking, reading books, and drinking his favorite Chai in his free time.
You can reach him via his social handles:
Linkedin: https://www.linkedin.com/in/tejas-pitkar
Twitter: https://twitter.com/TPitkar
Email marketing was a roller coaster ride this year. Email took technological leaps in AI-powered intelligent emails, Gmail’s full support of BIMI, and the rise of interactivity. There was a surge in mergers and acquisitions like Intuit acquiring Mailchimp and Message bird acquiring Sparkpost. We also witnessed disruptive events like Apple’s Mail...
‘Spam’ is one of the least favorite words of email marketers. When a certain percentage of your emails go to the spam folder, that usually means one thing: You lost an opportunity with your subscribers. The opportunity to nurture, convert and build a connection. Whether you agree or not; Your content...
The events of the last year taught every email marketer an important lesson: change is the only constant. Marketing leaders had to re-draw their communication plans and pivot their business strategies to cater to disruptive consumer behavior. Despite the mid-year budget cuts in 2020, email emerged as “the channel” to connect...
In the world of email marketing, scenarios in our daily lives sometimes run parallel to our work issues. But this helps us to look at the problem from a different perspective and come up with creative solutions. I had one of these epiphanies recently... I had gone to a nearby mall...
Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it with a calm mind and came to a clear consensus. I couldn’t recall the last...
In present day marketing, reducing email churn is one of the constant challenges for a marketer. Customer retention and reducing churn is a major part of CRM. Because of a rise in non-paid services, the attrition numbers have grown as users don’t incur any losses to unsubscribe from a service they...