Vivek HeadshotVivek Sharma is the founder and CEO of Movable Ink. 

Sharma: Why Personalization Must Evolve in the Visual Era

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Ask ten different marketers to define personalization, and you’ll likely get ten different answers. Personalization in marketing has become a catch-all term—a grab bag of endless tactics that includes name merge tags, behavioral targeting, email triggers, content recommendations and so on. Traditionally, these tactics have also been pigeonholed into different...
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Movable Ink

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     Activate all of your data to personalize email content at the moment-of-open. Movable Ink’s Intelligent Content Platform enables you to generate engaging on-brand experiences to grow revenues with every customer interaction, and improve campaign efficiency by automating and accelerating content production.
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