LiveIntentional Weekly: What’s ‘Lookalike Modeling’?

According to a recent study from Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. The only problem is, 25% of of those advertisers don’t know how lookalike modeling actually works.

That why this week, Only Influencer’s partner LiveIntent is taking the time to explain what lookalike modeling is and what makes it so effective using the 1988 Schwarzenegger/Devito classic – Twins.