Cart Abandonment Emails: Big brother marketing or an essential part of your mix?

Cart Abandonment Emails: Big brother marketing or an essential part of your mix?
58% of people said they abandon because shipping costs increased the price too much. 57% said they wanted to get an idea of the price including shipping. 55% said they weren’t ready to purchase and wanted to save the basket for later! 50% said their order didn’t qualify for free shipping and 37% complained shipping costs were shown too late in the process.
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