What is your Legacy?

What is your Legacy?

I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what drives these people to be so vocal, what is it that they want to leave an imprint on for our industry and what big things not necessarily tied to the industry that they aspire to do to improve our world.

Continue reading
  4744 Hits
  0 Comments

Lessons Learned After The First 12 Months as an Email Marketer

Lessons Learned After The First 12 Months as an Email Marketer

It’s your first week as an email marketer.

Then you blink and a whole year has flown by. It happened to me, and it’s probably going to happen to you. After a year of email marketing, you certainly haven’t learned everything there is to know, but you do discover some pretty eye-opening lessons.

Continue reading
  3994 Hits
  0 Comments

Self-Sender: What To Know Before You Ditch Your ESP

Self-Sender: What To Know Before You Ditch Your ESP

"It is almost ridiculous how much money you can save by being a self-sender. At Zeeto, our ROI has doubled since we went down the path of self-sending – even though we have experienced each and every one of the cons outlined"

Continue reading
Recent Comments
Guy Clack
This is excellent and brings back memories. I went through all of this and more, but came out the other side with an understanding... Read More
Wednesday, 06 May 2015 13:07
Bill McCloskey
I am happy that you are part of the Self Senders club. Your words could not be more true.
Wednesday, 06 May 2015 13:40
Guest — Karen Talavera
Awesome and realistic look at this Bob, well done!
Wednesday, 06 May 2015 23:22
  4992 Hits
  3 Comments