Video in Email Part 3: Video in Email Best Practices

Video in Email Part 3: Video in Email Best Practices

"Today, I am going to switch gears to a more tactical focus by sharing where video in email is supported, specific techniques and tools you can use to maximize your in-email video coverage, and best practices you can use to create compelling subscriber experiences."

Continue reading
  3886 Hits

Video in Email Part 2: Video in Email Demythified

Video in Email Part 2: Video in Email Demythified

"For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page. Placing a video in the email message itself was looked upon as a fool’s errand at best, or the precursor to disastrous deliverability and subscriber experiences at worst. "

Continue reading
  4521 Hits