The Three Mobile Email Techniques

The Three Mobile Email Techniques

Did you know that sometimes your users will open email on a mobile device? I know, it was a shock to me too. But here we are in 2015, and after at least 5 “the year(s) of mobile email”, we’ve mostly got past the idea that we have to at least do something to consider this.

There’s plenty of stats and reasons why mobile is important – we won’t focus on those here (though, for the record, it’s around 55% opening on mobile for the average audience). However I have seen a bit of misinformation and confusion around mobile email design lately, so I thought it’d be useful to look at the three main approaches to improve the experience for mobile users.

Spoiler alert: the best approach is to adopt all three.

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Recent Comments
Guest — Ana
Great post, Elliot! Thank you for sharing.
Friday, 10 April 2015 19:09
Bill McCloskey
Good read Elliot! All the three techniques makes sense. It would be good to see more marketers practicing one of these instead of ... Read More
Monday, 18 May 2015 10:06
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Measuring Success in Mobile Email

Measuring Success in Mobile Email

We need to talk about how we measure success when it comes to mobile email. The email experience today is miles apart from the one ten years ago – there are mobile phones, tablets (is that a mobile device or not?), watches, laptops – yet on the most part we are still using the same success metrics.

This isn’t going to be an article about design tips or how to add “the responsive code”.

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Guest — David Gerbino | Digital, Email, and Database Marketing Professional
Great discussion on email analytics. I like open and clicks. I like engagement as defined by Litmus.com too. They do tell me somet... Read More
Friday, 06 February 2015 21:50
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Why Mobile Matters More Than Ever

Why Mobile Matters More Than Ever

Quick: What’s one thing everyone reading this article has in common (other than this article?) We all have a smartphone. Furthermore, I’m fairly certain we’ve all used a smartphone today, either to check email or go on the Internet or both. You might even be reading this on a smartphone. Smartphones and mobile devices have become so prevalent that you can’t walk down the street or into a restaurant without seeing one in use.

We know this as consumers. We live it every day at work and at home, with our colleagues and our families. But are we acting on this knowledge as marketers?

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Guest — Mohammed Ahmed
On Thanksgiving Day, mobile devices accounted for 2 million visits, 30,000 orders and $4 million in revenue. (source) Just paying... Read More
Monday, 09 February 2015 21:09
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