Is Attribution Broken? Or are we just asking the wrong question?

AdobeStock_276113736-200

The Mandela effect is the name for a collective memory that never happened. It is named after the collective memory that Nelson Mandela died in prison in the 1980’s – he didn’t. Marketing has many of these urban myths but the one also stands out as the most ironic quotes of...

Continue reading
  2401 Hits