5 Ways that Rebranding a Company is Like Planning an Email Campaign

nick-fewings-zF_pTLx_Dkg-unsplash-600

In 2021 my company FreshAddress merged with TowerData; in May 2022 we announced our rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in the marketing technology space over the last few years,...

Continue reading
  476 Hits