How to resolve AdBlock issue? The Best of Jeanne Jennings
We continue our series of featuring some of the speakers at the upcoming Email Innovations Summit. Jeanne Jennings will be participating in the "Hanging Out Your Shingle: The Good, Bad, Ugly (and Upside!) of Starting an Email Consultancy" panel. Here are some of her most popular OI blog articles.
The Mindset of Great Email Marketers
"One of the benefits of email marketing is the tracking and reporting available to see how people are interacting with the messages sent. This includes basic email metrics as well as click-stream reporting on post-email activity on the Website, where the conversion usually occurs. So it always concerns me when I work with consulting clients that don’t leverage this data to their advantage. Sometimes it’s an institutional failure to properly track and report. But too often it’s an individual’s lack of comfort or even interest in the data that is holding them back."
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The Creepy Side of Big Data
"Personalization is touted in email circles as a positive. I tell clients all the time that including a recipient's first name and other personal details in a message has been shown to increase engagement. But there are times when personalization can be creepy."
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Analytics and Easy, Actionable Tips for Email List Conversion
"Back in September I wrote a post for this blog about the mindset of great email marketers: that they are always looking at the data and using the quantitative results to improve their future performance."
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Top Resources for 'Best Practice' in Email Creative
"The body of knowledge on best practices for email creative has grown exponentially in the time since I started working in online in the late 1980's at Compuserve. Today there are dozens of resources for traditional and cutting edge best practices in email creative. Here are some of my favorites:"
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Triggered Email Messages: Evaluate Your Performance with these New Benchmarks
"Epsilon released its Q4 2013 Email Trends and Benchmarks Report earlier this month and there’s some exciting new data here on triggered messages that will help marketers evaluate their email programs."
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About the author
Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable.
She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing.
She is also General Manager of the Only Influencers community of email marketing professionals and Chair of the annual Email Innovations Summit in Las Vegas.
Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon.
Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics.
Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.
Jeanne is based in Washington, DC, she earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!).