Chris Arrendale is the Chief Privacy Officer at Trendline Interactive, bringing over 16 years of experience in email marketing technology and software to the table. He is the founder of Inbox Pros, an email deliverability and privacy firm, recently acquired by Trendline. His expertise includes insights into the email industry’s largest ISPs and is ...backed by extensive knowledge in industry-leading webmail providers, spam filter providers, reputation management strategies, and deliverability consulting best practices. Prior to Trendline, Chris traveled extensively as a marketing speaker, author, and software consultant. He is an active participant in industry-leading email organizations, including the Email Experience Council (EEC), the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), and the Email Sender & Provider Coalition (ESPC). Chris graduated with an associate’s degree from Oxford College of Emory University, followed by a bachelor’s from Emory University and earning a master’s from Southern Polytechnic State University. More

Arrendale: Why Deliverability Matters

TrendlineHeadshots_Chris-Arrendale
If a tree falls in the woods, did it actually make a sound? If your marketing emails don’t land in the Inbox, will anyone ever see it? Delivering the right message, to the right buyer, at the right time will help get your email opened and, hopefully, convert a prospect...
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Bill Kaplan
Great overview of the deliverability landscape, Chris. There is one critical piece of the puzzle that needs more attention, that ... Read More
Wednesday, 12 September 2018 21:49
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