Kelly is an expert in email marketing, campaign management, marketing automation, and customer data management. He helps companies incorporate data management platforms and other tools into their marketing operational processes.
His passion is helping organizations align technology, marketing strategy, analytics and business intelligence to optimize growth, engagement, and LTV. He enjoys helping marketers unleash the value of customer data by transforming it into its ideal marketing state.
Kelly currently works with global martech agency, Iris.
The basic concept of a customer journey has been around for a very long time. From the early days of direct mail, marketers could target their print collateral to arrive at a household generally within a few days’ time range, perhaps triggered by receipt of a product registration card or scheduled...
I consider genetic sequencing one of the great scientific achievements during my lifetime. Genetic sequencing has helped us better understand ourselves as biological creatures. It has explained many aspects of who we are, why we look like we do, why we behave like we do and what makes each of us...
Marketing Operations is the nerve center for an organization’s outbound marketing and CRM campaigns. Often staffed lean, marketing ops is a business-critical function that ensures all the grand marketing plans get executed. It’s where the rubber meets the road. Marketing Ops creates the target audiences, executes the tests, builds the content,...
Marketing Cloud 2.0 has arrived. The second generation of the eponymous marketing cloud ushers in tighter integrations between customer data collection, cross-device identity resolution, audience and segment creation, marketing workflow and digital asset management, and orchestration of campaigns, data, creatives, messages and promotions across many channels. This might not sound like...
Digital Transformation is back. You would be right to wonder, “Where did it go?” I've worked in the email marketing industry for a little more than twenty years. Before that, I earned a master’s degree in Technology Management at Mercer University in Atlanta. That was in the late 90s and, I...
Every once in a while, during our careers, we get to do something truly exciting. Launch a new product. Solve a business problem in a novel way. Build a new system. On rare occasions, we get to do all these things at once. This is one of those stories. These situations...
As I wrote this, Americans were finishing our first full-month of stay-at-home orders to slow the spread of Covid-19, a worldwide pandemic the likes of which our generation has never witnessed. Restaurants, bars and brick-and-mortar retail establishments were shuttered. Office workers (or at least the lucky ones who still had jobs) were...