First Party Marketing Personalization is a Broken Model

03-Dunn-Picture1

For at least a decade, posts and pundits have pushed the notion that personalization is a key — maybe “the” key — to email marketing. Personalization in digital channels seems like a logical, natural goal. People say they like being treated “more personally”.  So, marketing content that is more personal should deliver...

Continue reading
  1159 Hits

Worlds Collide: The Head-on Crash of CDPs and ESPs

planets-collide-400

Any discussion of the features and functionality of ESPs vs. CDPs needs to start with the ESP platforms. ESPs have been around in one form or another for over 20 years, and it should be well-estalbished these days as to what constitutes an ESP. Ah, if only it were so easy....

Continue reading
  7930 Hits

My First CDP: Why I chose a CDP as my ESP replacement

CDP-keyboard-400

Every once in a while, during our careers, we get to do something truly exciting. Launch a new product. Solve a business problem in a novel way. Build a new system. On rare occasions, we get to do all these things at once. This is one of those stories. These situations...

Continue reading
  3957 Hits