I co-founded Fresh Relevance (originally called Triggered Messaging) in 2011 and we have built a new real-time engagement marketing platform. We integrate websites with digital marketing and boost revenue with highly personalised experiences across channels and devices.   

Great Easter Campaigns for Companies who don’t sell Chocolate!

Great Easter Campaigns for Companies who don’t sell Chocolate!

Selling chocolate eggs to the general public at Easter isn’t exactly selling ice to the Eskimos. However, for the businesses who don’t have this delicious advantage, there are other ways of creating effective and fun campaigns to leverage this annual marketing opportunity. Fresh Relevance has collected a few great examples of chocolate-free brands who’ve been creative with their marketing in the last few years.

Continue reading
  2926 Hits
  0 Comments

Email Innovation of the Week: Coupons from Fresh Relevance

Email Innovation of the Week: Coupons from Fresh Relevance

Individual Coupons Issued from Email Campaigns

We now issue coupons to individuals opening emails or visiting a client’s website.

Continue reading
  1856 Hits
  0 Comments

Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Coupons are a good way to attract shoppers back to your website during the festive season and January sales. Coupons are known to drive loyalty, and consequently revenue.

As well as old‐style individual and mass coupons, you can use a lot of tricks to preferentially target loyal customers. For example:

Continue reading
  3551 Hits
  0 Comments

5 Companies Getting Social Proof Right

5 Companies Getting Social Proof Right

People base their decisions on the wisdom of the crowd and their peers. Online 61% of customers read reviews before making a purchase decision. Think about how you choose a restaurant, you go into the one that's busy, not empty, as you think the food must be better. Social proof drives sales in the same way. Social proof is important.

Continue reading
  2253 Hits
  0 Comments

Weekly Email Innovation: Fresh Relevance now has Automatic Daily and Weekly Emails

Weekly Email Innovation: Fresh Relevance now has Automatic Daily and Weekly Emails

We now provide automatic daily or weekly emails.

This allows online retailers to increase their email send frequency and make more revenue, without doing more work to setup email campaigns manually.

Continue reading
  1929 Hits
  0 Comments

Email Innovation of the Week Winner: Social Proof from Fresh Relevance

Email Innovation of the Week Winner: Social Proof from Fresh Relevance

We've added Social Proof for Web and Email Campaigns.

This allows online retailers to easily share with shoppers real-time statistics, showing what products and services have been recently viewed and/or purchased. For example "28 others are viewing this hotel right now!" or "7 recently bought!".

Continue reading
  2594 Hits
  0 Comments

What is cart and browse abandonment?

What is cart and browse abandonment?

"Browse abandonment emails are straightforward, focused, real-time emails to offer help and call shoppers back. They are different from newsletters, and marketing brochures, and other types of abandonment emails."

Continue reading
Tags:
  8792 Hits
  0 Comments

What is Triggered Messaging

What is Triggered Messaging

"Triggered messaging is a rapidly growing part of marketing with extremely good ROI. It's about delivering business messages that are personalized and near-real time: often sent by email but increasingly by other channels such as within web pages. "

Continue reading
  8069 Hits
  0 Comments
Supercharge Your Email Marketing Programs

Stay On Top of Your Game

The Free OI Newsletter Delivered to your Inbox Each Week

Subscribe to Get:

  • Cutting-Edge Email Marketing Tips and Tricks
  • Product Reviews
  • The Latest Email Marketing Jobs
  • Industry News