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Latest Email Blogs

Chris Marriott
05 August 2025
2025 State of ESP Buyers’ Top Challenges and Wants
2025 State of ESP Buyers’ Top Challenges and Wants
This year marks the fifth time that we’ve teamed up to conduct our annual survey of email marketers. If you find the results valuable, thank the following organizations, and watch for our 2026 survey. Even better: if you have a list of email marketer...
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Sean Duffy
04 August 2025
The Real Challenges of Email Personalisation
The Real Challenges of Email Personalisation
We've all seen the vendor-backed surveys: glossy reports that confidently tell us why brands are struggling with CRM personalisation. They present familiar charts and familiar answers - data siloes, data quality, lack of resources - each ready-made t...
259 Hits
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Mark Morin
29 July 2025
Reframe What You Do: How to Showcase the Value of Email Marketing to Leadership
Reframe What You Do: How to Showcase the Value of Email Marketing to Leadership
If you manage email campaigns, you’re doing more than sending messages—you’re managing relationships. This post will help you reframe your role by: Showing leadership how email drives real business outcomes Turning behavioral data into customer insig...
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