Alfred Knows: Find the Best Vendor to Verify Your Email List

Alfred Knows: Find the Best Vendor to Verify Your Email List

"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the agency or ESP is not particularly attractive … yet the need for finding trustworthy and affordable list verification vendors exists. "

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New Drag and Drop Landing Page Builder from dotmailer

New Drag and Drop Landing Page Builder from dotmailer

Email Innovation of the Week Winner!

"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."

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Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

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Unboxing Email on Acid

Unboxing Email on Acid

Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid.

Founded by web programmer John Thies and designer Michelle Klann in 2009, Email On Acid (based in Denver) is primarlily an email visualation tool but also has analytics capability and provides tools to increase inbox delivery and help blocked images render properly in the email client. 

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Unboxing: Touchstone from AlchemyWorx

Unboxing: Touchstone from AlchemyWorx

Welcome to a new series from Only Influencers called "Unboxing: Email". Each "Unboxing" article will examine the latest Email Innovations, and walk you through each tool from login to results. 

We kick off the series this week with a deep dive into AlchemyWorx's Touchstone product which is subtitled "Subject Line Gold". Touchstone, as the subtitle suggests, is an A/B Subject Line Testing tool.

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Friday Pitch Day Winner: Lift Science Launches

Friday Pitch Day Winner: Lift Science Launches

Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an agency focusing on digital marketing strategy, analytics and tech integrations.

Our goal is to make data science more fun and approachable, and to help brands build truly groundbreaking, next-generation integrated marketing automation solutions on top of their digital infrastructure. There have never been more powerful tools or computational power available to marketers than we have today, but there’s a huge gap in the industry when it comes to connecting these incredible solutions in a seamless manner to effectively use their advanced features. If you’re looking to connect your company’s product recommendation engine or offer decisioning system to send real time messages through your ESP, we can help.

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Friday Pitch Day Winner: LiveIntent

Friday Pitch Day Winner: LiveIntent

LiveIntent works with 450 brands and 750 publishers to deliver marketing to 92MM people, not pixels, every month. This week, we announced a partnership with Salesforce Active Audiences.

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Friday Pitch Winner: Digishopgirl Media

Friday Pitch Winner: Digishopgirl Media

Have you been wondering about advertising on Pinterest but have been hesitant because you think it's only for big brands? Well, hesitate no more. Pinterest has made the sponsored pins capability available to SMB advertisers over the last few months - as well as buyable pins just earlier this week.

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Cart Abandonment Product Recommendations

Cart Abandonment Product Recommendations

The Influencers give their recommendations for the best Cart Abandonment Products and Tools.

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Friday Pitch Winner: Connect Preference from Inbox Marketer

Friday Pitch Winner: Connect Preference from Inbox Marketer

Introducing Connect Preference from Inbox Marketer.  The Preference Center for All!

What is Connect Preference?

Connect Preference acts as a membership page that allows readers to manage their email subscriptions, demographic information, interests and preferences.

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Onboarding Clients: Resources for Email Service Providers and Agencies

Onboarding Clients: Resources for Email Service Providers and Agencies

Why Vet new Clients? According to MAAWG: "ESPs take on significant risk every time a new customer sends email. A bad client can undermine the sending reputation for the ESP’s other clients as well as inflict abuse at recipient domains. When proper pre-send vetting is performed, ESPs can preempt damage caused by bad clients to both recipient domains and to their own sending reputation. " If you are building a client vetting program, the following is a list of some recommended resources, courtsey of OI member Andrew Bonar:

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Examples of Email Dashboards

Examples of Email Dashboards

Looking for some examples of exceptional email-focused dashboards. Can be focused on engagement, delivery, or other email-related data presentation and manipulation metrics. Interested in seeing how various bits of data are presented, how they can be interacted with, what you like and dislike about them.

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Friday Pitch Winner: ImageWIZZ from AlchemyWorx

Friday Pitch Winner: ImageWIZZ from AlchemyWorx
Alchemy Worx launches ImageWIZZ , a free personalized Image tool for Emails and Landing Pages. Boost your email response rate by adding personalized images. Give it a try today!
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Self-Sender: What To Know Before You Ditch Your ESP

Self-Sender: What To Know Before You Ditch Your ESP

"It is almost ridiculous how much money you can save by being a self-sender. At Zeeto, our ROI has doubled since we went down the path of self-sending – even though we have experienced each and every one of the cons outlined"

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Recent Comments
Guy Clack
This is excellent and brings back memories. I went through all of this and more, but came out the other side with an understanding... Read More
Wednesday, 06 May 2015 13:07
Bill McCloskey
I am happy that you are part of the Self Senders club. Your words could not be more true.
Wednesday, 06 May 2015 13:40
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Google's New Audience Targeting Tool: Get on the Data-Driven Bandwagon or Get Left Behind

Google's New Audience Targeting Tool: Get on the Data-Driven Bandwagon or Get Left Behind

"To not have an email address is the digital equivalent of being homeless. Without an email address, you cannot shop online, bank online or engage with social media."

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Red Pill Email's 2015 Email Vendor Features and Functions Guide

Red Pill Email's 2015 Email Vendor Features and Functions Guide

Download the 2015 Email Vendor Features and Functions Guide, brought to you by Red Pill Email.

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ESPs are all the same (or maybe not?)

ESPs are all the same (or maybe not?)

“You are all the same”, the words uttered by brands to ESPs, the words that ESPs don’t like to hear.

But is it true?

So here’s some advice for brands to answer this.

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InkBrush: New (free) Responsive Email Design Tool

InkBrush: New (free) Responsive Email Design Tool

I wanted to share a big announcement we made this week with the Influencers. We’ve built a new and easy way for email marketers to create responsive email directly from their design files. It is available today within agileEMAIL (our flagship agile marketing solution) and Inkbrush.com, (a new, hosted email design and coding tool).

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BeeFree: A Free Online Email Editor with Built-in Responsive Design

BeeFree: A Free Online Email Editor with Built-in Responsive Design

Design stunning, fully responsive emails without the need of any HTML or CSS coding knowledge!

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Email Campaign Feedback and Approval Tools

Email Campaign Feedback and Approval Tools

I’m working on a feedback and approval tool for email campaigns and I wanted to get an idea of the type of tools that you are currently using for feedback, approval and proofing (not client testing ala Litmus) among stakeholders.

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