Samantha Iodice is an Email Marketing Expert experienced with multiple industries such as Financial, Retail, Travel + Tourism, Automotive, CPG, B2B, Insurance, Service and Non-Profit. She also provides training and writes branded content. Connect with Samantha at www.TheEmailMaven.com.

 

 

Tricks or Treats? Inbox Spooks and the Lack of Ghoulish Email

Tricks or Treats? Inbox Spooks and the Lack of Ghoulish Email

If my six different inboxes are any indication, retailers and businesses of any type don’t use Halloween as the awesome opportunity it is. I received all of two Halloween inspired emails, which is rather pathetic. It’s a playful, fun, and joyously spooky time of year – why would retailers shy away from such a great opportunity? Are they worried they’ll offend? Seriously?

Continue reading
  6253 Hits

If Back to School Emails Were Reviewed by “The Breakfast Club”

If Back to School Emails Were Reviewed by “The Breakfast Club”

Welcome to the soft-launch of the Autumn season, hard launching September 23rd. Also known to yanks as Fall, it’s not simply a change of seasons, it marks the beginning of many things - The beginning of the end as Winter approaches. (This feeling is especially strong in Chicagoans.) For pagans and ghouls, the launch into the Samhain/Halloween/Harvest season and a spookfest for any reason. For others, likely who happen to be (suddlenly overjoyed) parents, it’s back to school for the kids (hoorah!). Then, there’s the Email Marketer. Back to School marks another sales season which makes us happy and provides an opportunity to send MORE EMAIL!

Continue reading
  7953 Hits

So You Want to Start Your Own Email Consultancy? Focus on the Road, Grasshopper

So You Want to Start Your Own Email Consultancy? Focus on the Road, Grasshopper

"Perhaps you lost your job recently, or think you might. Maybe you can’t stand where you’re working and envision something better, greater than where you are. Or, like many, you realize “working for the man” isn’t all it’s cracked up to be. "

Continue reading
  10368 Hits

Don’t Let Cupid’s Arrow Miss You! Connect with Subscribers and Share Some Love

Don’t Let Cupid’s Arrow Miss You! Connect with Subscribers and Share Some Love

It’s that time again…. I dread it each year. The hearts everywhere in every color, sequin and bobble, Cupid with his stinging arrows, the flowers – don’t get me started on the flowers! Every year since pretty much my tween’s, I’ve hated Valentine’s Day. Don’t get me wrong, the idea of it is lovely – Romance, love, and all that, it’s, well, a beautiful thing. But, I really don’t enjoy the constant barrage of pink and red love with every breath and every turn.

Continue reading
  11553 Hits

Stop Freaking Out and See the Opportunity!

Stop Freaking Out and See the Opportunity!

I have a confession to make - I’m a tech nerd. I love how technology is constantly evolving, getting smaller, faster, bigger, smarter, easier, and everything in between. In fact, I’ve had my new Samsung Galaxy Note 4 for all of 48 hours and I am still flying a cloud of nerdtastic awesome!

Continue reading
Tags:
  6045 Hits

3 Tips to Get Your Email Program Goals in Tip Top Shape!

3 Tips to Get Your Email Program Goals in Tip Top Shape!

"What do you want to accomplish this year in your email program? Sounds simple right? "

Continue reading
  18783 Hits

3 Ways to Impact Engagement with Analysis

3 Ways to Impact Engagement with Analysis

"It amazes me how many companies start email “strategies” without putting much thought into the impact of a poor, or typically complete lack of, planning. It’s not easy to start emailing customers, potential customers or subscribers, or to add new campaigns to existing channel strategy – but, it all starts with understanding what they want followed by consistency."

Continue reading
Tags:
  7696 Hits

Trick or Tip? Holiday Email Strategy from Howl to Ho-Ho-Ho

Trick or Tip? Holiday Email Strategy from Howl to Ho-Ho-Ho

"The holidays aren’t just about retail. It’s a great reason to connect with subscribers from B2B through Financial as most everyone enjoys some holiday wishes. "

Continue reading
  22517 Hits

Tips from a Consultant: Using Maslow to understand the Needs of your client.

Tips from a Consultant: Using Maslow to understand the Needs of your client.

"Anyone in marketing knows that the one constant within any marketing team, whether internal teams, clients, vendors, etc., is ego."

Continue reading
  31693 Hits

How to Win Friends and Influence Good Email Practices

How to Win Friends and Influence Good Email Practices

"My job is to offer email and digital strategic solutions to clients that run the gamut of knowledge and experience between having zero clue what to do with email in their marketing program, those who need to initiate email into their marketing plan, through clients that simply need help optimizing their current email program. "

Continue reading
  35700 Hits