How to Begin Marketing in China

How to Begin Marketing in China

Marketing in China offers several opportunities. The overall market huge and wealth is on the rise – two factors that are especially attractive to international companies. That said, marketing in China can differ significantly from marketing in the U.S. as well as many other Western countries. Email marketing, in particular, offers specific challenges not common in the rest of the world.

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5 Reasons why Your Landing Pages Suck at Generating Email Program Conversions.

5 Reasons why Your Landing Pages Suck at Generating Email Program Conversions.

Your landing page or capture / conversion page, is one of the greatest assets a marketer has. Those single pages that are crafted to capturing permission and get the contact (first step) or get the conversion (last step). Often general site pages don’t cut it. These are the micro-conversions that often don’t get the attention they deserve.

Site owners can build successful landing pages, there are plenty of resources and best practices to help you do it. Still, avoiding the pitfalls plaguing ineffective landing pages continues to be a struggle.

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Oracle Responsys

Oracle Responsys

Oracle’s Cross-Channel Marketing solution, Oracle Responsys, empowers marketers to deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web experiences. Program Orchestration offers a centralized canvas to coordinate personalized interactions with a powerful, point-and-click interface that helps marketers adapt—not just respond—to customer behavior.

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Going Responsive: 2015 Optimizing for a Mobile World

Going Responsive: 2015 Optimizing for a Mobile World

With an overwhelming number of devices to consider, taking the time to learn and adopt responsive design as early as possible will save you time, money, and resources in the future. Not to mention continuing to keep the customer happy and dedicated to your brand. (Courtesy of Shaw + Scott)

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Red Pill Email's 2015 Email Vendor Features and Functions Guide

Red Pill Email's 2015 Email Vendor Features and Functions Guide

Download the 2015 Email Vendor Features and Functions Guide, brought to you by Red Pill Email.

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TowerData

TowerData

TowerData  is an email data technology company that powers data hygiene, identity, know-your-customer, and fraud prevention solutions for businesses worldwide. Founded in 2001, the industry's leading identity companies rely on us thanks to the depth and breadth of our US Consumer database. Our API supports billions of events monthly and includes...

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Four keys to a Kick-Ass Email Program

Four keys to a Kick-Ass Email Program

I’ve been lucky in my career – I’ve been brought in three different times to turn around and/or grow an email program. Two were (and are) rousing successes. Let’s just call the other one... a valuable test.

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The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing

The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing

MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates. Courtesy of Litmus.

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Email Marketing Inspiration for 2015

Email Marketing Inspiration for 2015

"Here’s what’s on the 2015 “to-do” list of these top marketers, and should probably be on yours as well."

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Closed-Loop ROI: The "Holy Grail" of Retail Mobile Marketing

Closed-Loop ROI: The "Holy Grail" of Retail Mobile Marketing

The practice of marketing has long searched for the ideal, one-to-one, marketer-customer communication channel – one that would allow two-way conversations and deliver masses of critical customer information back to the marketer. For marketers everywhere, this would be the marketing “Holy Grail.”

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Mobile Security: What's the Risk?

Mobile Security: What's the Risk?

How to Maintain Consumer Confidence and Trust When Selecting a Mobile Program Provider.

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Nothing Happens Until You Have an Email Address

Nothing Happens Until You Have an Email Address

Vendors that focus on the acquisition of email addresses have been shamed for too long. Admittedly, the email acquisition space is rife with vendors of ill repute, and plenty of people have lined their pockets with the money of marketers hoping for a quick way to grow their prospect databases. This does not mean, however, that ALL acquisition vendors or all email acquisition practices are bad!

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Email in a Mobile World: Q1 2014 North American Metrics

Email in a Mobile World: Q1 2014 North American Metrics

Last year was a big “rethink” year for email, after clawing its way back into the limelight as the reigning champion of digital marketing. Mobile email penetration peaked in 2013 igniting marketers’ need to gain insight on how this growth was influencing their email programs. Inbox Marketer’s behavioural email data showed major shifts in device usage and consumption patterns, underscoring the need for new strategies in the design and development of mobile optimized email.

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Automate or Die

Automate or Die

Last week I had the opportunity to speak at an Atlanta Interactive Marketing (AiMA) event on must-have marketing automation tools. Marketing is about getting the attention ofthe people who matter most to your business, and what makes it possible to reach these people is the data we have about them. No matter how you compile it, the data you have about customers is what drives your automation. What I wanted to share at this event was that, regardless of which automation platform you use and which processes you have in place, your automation efforts will never be as effective as they could be if you’re not automating the data that drives these processes. Marketing automation isn’t complete without data automation.

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ESPs are all the same (or maybe not?)

ESPs are all the same (or maybe not?)

“You are all the same”, the words uttered by brands to ESPs, the words that ESPs don’t like to hear.

But is it true?

So here’s some advice for brands to answer this.

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Meet the Influencers: Dela Quist

Dela Quist is the Founder of Alchemy Worx 1. How did you get started in Email Marketing? Before becoming involved in the digital world my background was in publishing and advertising. In other words, using content to provide marketers with an opportunity to showcase their products and services to our readers....

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Email RFPs And Why We Hate Them

Email RFPs And Why We Hate Them

What’s the first thing you think of when you hear the letters “RFP”? Chances are it isn’t something good—unless, of course, you work at The Relevancy Group. We love RFPs and helping our clients manage the process and get great deals. But for the rest of the email world on both the buy side and the sell side these three letters come with a lot of baggage. Why is that?

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Stop Freaking Out and See the Opportunity!

Stop Freaking Out and See the Opportunity!

I have a confession to make - I’m a tech nerd. I love how technology is constantly evolving, getting smaller, faster, bigger, smarter, easier, and everything in between. In fact, I’ve had my new Samsung Galaxy Note 4 for all of 48 hours and I am still flying a cloud of nerdtastic awesome!

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7 Reminders for Holiday Sending

7 Reminders for Holiday Sending

It’s holiday email season! Right about now is when I start having a hard time managing my personal email – there are quite a few brands in my inbox and while I really do want email from the companies I enjoy, the volume is at times unmanageable and causes me frustration. I know my family and friends feel the same way. How can marketers make sure they are maintaining their brand reputation and inbox placement, while at the same time sending what’s needed to help companies reach their holiday goals? Here are some reminders on how to send smart email and maintain a good sending reputation that will carry you into the New Year.

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Meet the Influencers: Tim Watson

Tim Watson is the Founder of Zettasphere. 1. How did you get started in email marketing? My first experience of email marketing was a little unorthodox. Little did I know it was the first step into many years of email. And it’s a secret I've never shared until now. Back in...

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