The First 90 Days as an Email Marketer

The First 90 Days as an Email Marketer

Have you taken on a new role?  With the average tenure of email marketers at just under those of politicians and CMOs, new leaders and managers need to think about the first 90 days both tactically and strategically.

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Guest — Michael Watkins
Thanks for the nice mention of my work.
Wednesday, 18 February 2015 03:08
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6 Tips for Surviving Your First Week as an Email Marketer

6 Tips for Surviving Your First Week as an Email Marketer

I remember when I learned I was going to be responsible for email marketing for a new employer. My first reaction was “ok, what did I get into?” After the first bit of panic wore off, I developed a plan to educate myself and get immersed in the channel. Hopefully the tips below, which are based on how I learned the business, will help those who are new to this wonderful industry.

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First Week on the Job as an Email Marketer

First Week on the Job as an Email Marketer

Email marketing sounds old school; outdated and uncool. Digital marketing is supposed to be about creating cutting edge campaigns that everyone talks about. Email probably isn't what you had in mind as your first digital job, but if you’re lucky enough to have scored that gig, chances are you won't want to leave it now. Your first week will be a whirlwind of learning about clients' campaigns and your company's methodologies.

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Meet the Influencers: Dela Quist

Dela Quist is the Founder of Alchemy Worx 1. How did you get started in Email Marketing? Before becoming involved in the digital world my background was in publishing and advertising. In other words, using content to provide marketers with an opportunity to showcase their products and services to our readers....
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Stop Freaking Out and See the Opportunity!

Stop Freaking Out and See the Opportunity!

I have a confession to make - I’m a tech nerd. I love how technology is constantly evolving, getting smaller, faster, bigger, smarter, easier, and everything in between. In fact, I’ve had my new Samsung Galaxy Note 4 for all of 48 hours and I am still flying a cloud of nerdtastic awesome!

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Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

"The point I would like to make is that there is a double standard being applied to the email channel and bizarrely this double standard is often welcomed by the email industry. We never seem happier than when someone else moves the goal posts or makes our lives difficult. We seem to think that overcoming obstacles both real and perceived (e.g. being blocked by blacklists creating email addresses out of common misspellings of email address and then blocking you when a clumsy consumer mistypes on registration, Gmail constantly changing the rules) are evidence of how committed we are to permission and privacy. They do not."

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Guest — Dela
Interesting Tim Cook has decided to update and reinforce apples commitment to privacy http://bit.ly/1ATEm04... Read More
Thursday, 18 September 2014 22:58
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Only Influencers Explained (along with some history of email marketing)

Only Influencers Explained (along with some history of email marketing)

"11 years ago, back in 2003, I founded a company called eDataSource, the world's first email intelligence company. As a result of the data eDS was collecting, I was able to clearly demonstrate, for the first time, the power of email to drive large spikes in traffic, across the board, and from an independent, 3rd party perspective. To say my jaw dropped open is an understatement."

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Jobs

In this journey, many of us have had a lot of different jobs and worn different hats. I've had more than most. Recently I made a list of all the jobs I've had. Believe or not, here it is: I worked as a Sprout Farmer. I have been a grave digger...
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Move Your Organization through the Process of Change

Move Your Organization through the Process of Change

"Problem: How do you deal with, and lead, the changes in an organization? Answer: You understand the process of change and apply it to the situation and person."

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The Flip-side of Content Marketing

The Flip-side of Content Marketing

"For the past few years, I’ve had a front row seat to the content marketing revolution. I bought into it hook, line, and sinker. Indeed, a decade ago, I was trying to convince clients to create more video content because “with instantaneous, worldwide distribution, every company is a publisher, broadcaster, and entertainer.” I’m sure many of you had similar conversations."

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The Evolution of a Global Demand Center

The Evolution of a Global Demand Center

"When we started this team almost 8 years ago, we were just trying to easily automate our email conversations and scale globally. Looking back on it now, I can see the phases of development to our current model. And, I can see where we are headed."

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How to be an Email coach

How to be an Email coach

"Basketball season is upon us (and the holiday season), and as a fan of the sport, I was reading about John Wooden who is widely considered the best collegiate basketball coach in history, and one of the best coaches in any sport ever. I walked away thinking that managing and email program is a great deal like coaching a basketball team. Both require the mastery of fundamental skills, dedication, focus, and practice."

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You've hired them! Now, how do they become a trusted advisor?

You've hired them! Now, how do they become a trusted advisor?

"How do you develop 80+ users to become your company’s trusted advisors on using your automation tool, developing corporate strategy, and managing ongoing media evolution? "

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The Mindset of Great Email Marketers

The Mindset of Great Email Marketers

"One of the benefits of email marketing is the tracking and reporting available to see how people are interacting with the messages sent. This includes basic email metrics as well as click-stream reporting on post-email activity on the Website, where the conversion usually occurs. So it always concerns me when I work with consulting clients that don’t leverage this data to their advantage. Sometimes it’s an institutional failure to properly track and report. But too often it’s an individual’s lack of comfort or even interest in the data that is holding them back."

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Guest — Jose Argudo
I totally agree with this article, most of all with the current email marketing platforms there's no excuse not to study the data ... Read More
Friday, 13 September 2013 16:39
Bill McCloskey
Thanks for your comment Jose! Interested in how best to use data? Check out the companion article I wrote for ClickZ, The Importa... Read More
Wednesday, 18 September 2013 13:23
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Account (mis)Management

Account (mis)Management

"I’ve had the pleasure/misfortune of working with a number of vendors over my career. A great vendor partner is a pleasure to behold – they can help drive your business to greater results than you could on your own. Which is nice."

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3 Questions to ask before Hiring Your Next Email Marketing Superstar

3 Questions to ask before Hiring Your Next Email Marketing Superstar

"An email marketer needs to be fearless. In the world of digital marketing, email is an extreme sport. It takes guts to stare down the send button and hit it. Not everyone is nervy enough to do that day in and day out."

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Samantha Iodice
Great article Sol! #2 is the big one for me, followed by a close second with #3. Relationships are the #1 influencer in the workpl... Read More
Wednesday, 28 August 2013 14:31
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Never Throw Out a Customer!

Never Throw Out a Customer!

My father owned a kitchen and bath showroom on 7th Avenue in the Chelsea neighborhood of Manhattan. He ran the business from when he was a young man to when he retired a few years ago. While he was cordial with people just browsing his store, he would drop everything when a paying customer walked in. If he hadn’t heard from a customer in a while, he would reach out with a phone call. Putting the customer first and always staying in touch are principles that have stuck with me throughout my professional career.

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Guest — Dave Hendricks
Failure is a key component of email marketing. Most people don't open your mail. Stop complaining. Unless you are in the transa... Read More
Tuesday, 06 August 2013 20:57
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Why Email Conferences Suck

Why Email Conferences Suck

"I've been to a lot of conferences. But frankly, a lot fewer than I used to. Why? It's simple: conferences, especially email conferences, have become an increasing waste of time that fail to deliver (drumroll, please) sustainable ROI."

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