Everything You Ever Wanted to Know about Getting Started in Email Marketing

A compendium of articles about learning to be an Email Marketing Professional

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Email Metrics to Check Daily

Email Metrics to Check Daily

What are the metrics that Email Marketers should be tracking.

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How to Hire a Great Email Marketer

How to Hire a Great Email Marketer

One question I continually hear from prospects is “we’re looking to hire someone for an email role…but we’re not sure what to look for.”

I’ve had the great fortune of working with some wonderful email marketers. They have delivered incredible value for our brands and have grown into leaders of some excellent email marketing programs. I’ve also worked with a few folks who may have been better off in a different line of work. Luckily, the “n” on this group is much smaller than that first group!

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Meet the Influencers: David Baker

Meet the Influencers: David Baker

How did you get started in Email Marketing?

My career has been a series of phases. Early in my career I was all about direct marketing and eLearning. The eLearning side really shaped a lot of my thinking around how people learn, connect and how content can play a role in that. I worked at Franklin Covey during the emergence of the Palm Pilot and online calendaring days, and the transition of ecommerce and online. Imagine taking thousands of hours of offline content and trying to port to self paced courseware.

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Editorial Calendars, Content Marketing and a Few Tips

Editorial Calendars, Content Marketing and a Few Tips

Facebook. Instagram. LinkedIn. LinkedIn Pulse. Twitter. Vine. Your Company’s Blog. Your Personal Blog. Your Company’s Email Newsletter. The Email Newsletter for Your Personal Blog. The Article that You Write for that Industry Publication. The Post You Write for the Only Influencers Blog. And Random Other Opportunities that Arise.

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What Constitutes Good Multi-channel Communication

What Constitutes Good Multi-channel Communication

Someone just asked me which companies I think are leading the way with multi-channel communications at present. Which I think is an interesting question and quite difficult to answer without being subjective. It also begs the question what constitutes good multi-channel communication?

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Marketing Beyond Predictive Analytics

Marketing Beyond Predictive Analytics

"Predictions of socioeconomic variables are as dependable as the Horoscope so let’s not rely on them…Instead we will need systems that don’t fall apart when we make a mistake."

--Nassim Taleb

There has never been a better time in the history of the world to be a marketer. Yet there is a great crisis in marketing today. The crisis is quite different than what you are likely to read in the trades or encounter at conferences. From my perch, the calamity facing marketers is what they have come to believe is the great savior; predictive analytics [PA].

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Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Since the topic of marketing education just came up on another OI list, I couldn’t pass up the chance to spread the word about the Email Marketing Training, Education, Workshops and Seminars I offer at Synchronicity Marketing.

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Who Should Email Marketers Follow on Twitter?

Who Should Email Marketers Follow on Twitter?

The Following is a list of the Top Twitter Handles that every Email Marketer should follow.

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Email Industry Terms and Acronyms

Email Industry Terms and Acronyms

A Glossary of Email Marketing Terms and Abbreviations

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2014 Email Marketers Salary Guide

2014 Email Marketers Salary Guide

Are you making what you should? Download the 2014 Email Marketers Salary Guide

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Email Marketing Newsletters, Blogs, Organizations and Conferences

Email Marketing Newsletters, Blogs, Organizations and Conferences

Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals

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How to Become the CMO

How to Become the CMO

Email marketing programs – and the people who run them – are often among the single most profitable programs (and people) in an organization. The efforts they make to increase the stickiness of client relationships can add millions of dollars of marginal revenue to an organization.

Yet, when I find out that a new CMO or SVP of marketing has been added to a company, there is usually one glaring connection between nearly all of them…

They’re not email marketers.

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Copyright

© Copyright 2015, Only Influencers, LLC

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What is your Legacy?

What is your Legacy?

I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what drives these people to be so vocal, what is it that they want to leave an imprint on for our industry and what big things not necessarily tied to the industry that they aspire to do to improve our world.

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Lessons Learned After The First 12 Months as an Email Marketer

Lessons Learned After The First 12 Months as an Email Marketer

It’s your first week as an email marketer.

Then you blink and a whole year has flown by. It happened to me, and it’s probably going to happen to you. After a year of email marketing, you certainly haven’t learned everything there is to know, but you do discover some pretty eye-opening lessons.

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Attention CMOs: Get Technical or Die

Attention CMOs: Get Technical or Die

"Lately there’s been a lot of talk about the power struggles between the teams traditionally responsible for information technology and those responsible for marketing. Heidrick & Struggles sums up the collision of these two functions very well."

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Email Marketing from Scratch in 6 Steps

Email Marketing from Scratch in 6 Steps

Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with.

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From Digital Strategist to Digital Marketer: What I learned and What Marketers Need from Consultants

From Digital Strategist to Digital Marketer: What I learned and What Marketers Need from Consultants

"In 2012, after 6 years in strategic planning at various digital agencies, I switched coasts (East to West) and became a client-side digital marketer. Lately, I have been reflecting on the transition - and what other consultants and strategists could take away from that perspective to make clients (like me) more successful."

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So You Want to Start Your Own Email Consultancy? Focus on the Road, Grasshopper

So You Want to Start Your Own Email Consultancy? Focus on the Road, Grasshopper

"Perhaps you lost your job recently, or think you might. Maybe you can’t stand where you’re working and envision something better, greater than where you are. Or, like many, you realize “working for the man” isn’t all it’s cracked up to be. "

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Recent Comments
Samantha Iodice
Thank you, David!
Thursday, 19 March 2015 14:12
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Insights, Wisdom and Lessons Learned from the 2015 Email Evolution Conference

Insights, Wisdom and Lessons Learned from the 2015 Email Evolution Conference

Earlier this month I had the pleasure of joining many of my fellow Influencers in Miami at the Email Evolution Conference. Hosted annually by the Direct Marketing Association’s Email Experience Council (eec), the event kicks off the email conference year by bringing brands, advocates, vendors and thought leaders together under the south Florida sun to discuss, debate and share innovations and pressing issues central to email marketing.

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