Converting Web Visitors into Subscribers

Converting Web Visitors into Subscribers

"At FierceMarkets, a digital B2B publishing company, anywhere from 30%-80% of our email newsletter list growth comes from converting web visitors into subscribers. In this article, I’ll share what’s working for us, and hopefully you’ll be able to apply it to your organization."

Continue reading
  11137 Hits

A guide to effectively gathering email addresses for the eBilling space

A guide to effectively gathering email addresses for the eBilling space

"Getting end customers to go paperless is a focus for many companies and one of the easiest ways to do this is ask them to switch off paper for their bills and receive an electronic version instead."

Continue reading
  10330 Hits

Acquisition Email Marketing Tips from the Trenches at MarketingProfs

Acquisition Email Marketing Tips from the Trenches at MarketingProfs

"MarketingProfs started in 2001 and built up entirely organically a list of mailable email addresses that stands at over 300,000 today. In 2013, we deployed over 10 million such acquisition emails. So, having seen literally hundreds of advertisers trying thousands of offers has given us a great portal into what works in B2B email marketing."

Continue reading
  11138 Hits

Mining for Gold: The Most Valuable Data Sources for the Email Marketer in Order of Importance

Mining for Gold: The Most Valuable Data Sources for the Email Marketer in Order of Importance

"the single most important piece of data for a successful email program is the email address. You may think, "Hey Bob, thanks for that blinding glimpse into the obvious." The truth is, this is a piece of data that if often beyond the control of the email team to actually gather, as this is usually a function of the web team. "

Continue reading
Tags:
  12254 Hits

Pulling the Trigger: Automation alone isn’t enough to drive results.

Pulling the Trigger: Automation alone isn’t enough to drive results.

"With leading marketing technologies already established and new technologies emerging on a seemingly daily basis, marketers are faced with making decisions about how to optimize and deliver results with their technologies of choice."

Continue reading
Tags:
  10692 Hits

Automated Marketing: Drip vs. Nurture

Automated Marketing: Drip vs. Nurture

"Drip marketing describes a series of predesigned emails sent on a predetermined schedule geared toward education, branding, positioning, or selling of your product. Drip marketing emails are distributed to a broad audience; lead-nurturing emails are distributed to a specific segment."

Continue reading
  16955 Hits

What is Triggered Messaging

What is Triggered Messaging

"Triggered messaging is a rapidly growing part of marketing with extremely good ROI. It's about delivering business messages that are personalized and near-real time: often sent by email but increasingly by other channels such as within web pages. "

Continue reading
  16373 Hits

Unconventional Ways to Leverage Responsive Email Design and Coding to Your Advantage

Unconventional Ways to Leverage Responsive Email Design and Coding to Your Advantage
I got some great insights on responsive design and coding for non-techies from my colleague Luca Bellavita, a design and HTML manager for Alchemy Worx, which I shared in a recent ClickZ column. But one thing that’s been taking a lot of my head space lately is how and when to leverage responsive design and coding in unconventional ways.
Continue reading
Tags:
  8337 Hits

Attribution and ROI

Attribution and ROI

"It’s a near certain fact that much of a marketer’s time is spent on analysing specific campaign ROI, or put another way, how much marketing spend was needed to generate a particular sale. It does seem to make sense that if a brand is employing a vast number of channels to reach a customer – PPC, social, email, display – it will want to know how to spend its limited resources, in order to optimise future campaigns. However, I am not convinced that campaign level ROI is the best metric for measuring campaign effectiveness."

Continue reading
Tags:
  5759 Hits

Mother's Day Email Promotion Round Up

Mother's Day Email Promotion Round Up

"As email marketers, it's our job to get a slice of that Mother's Day pie. Let's take a look at how online retailers are promoting the holiday."

Continue reading
Tags:
  17884 Hits

Marketing Technology Consolidation and What it Means for CMO’s Next Five Years

Marketing Technology Consolidation and What it Means for CMO’s Next Five Years

"Each of these titans has been aggressively building and buying their way to deliver on the promise of a CMO-focused, cloud-based, integrated cross-channel platform that places the digital marketing controls squarely in the court of the marketing organization and relieving long-standing resource dependencies on other internal and external organizations. It is a vision that, in most of these and many other competing organizations, has been branded the “Marketing Cloud,” and it is set to be the key driver in marketing technology evolution and decision-making for the coming five years."

Continue reading
  4890 Hits

Download the 2013 Email Designer's Salary Guide

Download the 2013 Email Designer's Salary Guide

Broken Down by Brand, Agency, and Freelance

Find out how your salary compares to the Industry Average.

Continue reading
  3213 Hits

Marketing Automation: Simplify, Be Efficient and Grow

Marketing Automation: Simplify, Be Efficient and Grow

"Change is a process. It takes time to simplify, build trust and grow an efficient, centralized organization. Some people and regions are more accepting of change than others. Continue to have respectful conversations with transparency of information, track the data, and keep the priority business goals in mind as you all drive forward together."

Continue reading
  5712 Hits

Triggered Email Messages: Evaluate Your Performance with these New Benchmarks

Triggered Email Messages: Evaluate Your Performance with these New Benchmarks

"Epsilon released its Q4 2013 Email Trends and Benchmarks Report earlier this month and there’s some exciting new data here on triggered messages that will help marketers evaluate their email programs." Epsilon released its Q4 2013 Email Trends and Benchmarks Report earlier this month and there’s some exciting new data here...

Continue reading
Tags:
  11257 Hits

Relevance is Irrelevant

Relevance is Irrelevant

"I call bullshit. Because - in email- relevance is irrelevant, once the consumer chooses you. (Cue the wailing and gnashing of teeth music.) Why do I know this? Statistics."

Continue reading
Tags:
  10044 Hits

Conversion Rate Optimization

Conversion Rate Optimization

"Conversion rate optimization (CRO) is the technical term for strategically planning your tests. It’s the active process of defining the metric you’re trying to optimize, creating several hypotheses about what tweaks in your campaigns may increase your conversion rate, and measuring the effect of each hypothesis. It applies equally to email and landing pages, but I’ll limit the discussion here to email as much as possible."

Continue reading
Tags:
  12175 Hits

What’s next? Why Inbox data will fuel the next wave of email innovation

What’s next? Why Inbox data will fuel the next wave of email innovation

"Where are the big opportunities for email innovation over the next several years? My bet is on the Inbox."

Continue reading
Tags:
  9603 Hits

The State Of Email Marketing In South Africa

The State Of Email Marketing In South Africa

"Email Marketing in South Africa is truly in it's infancy. There are few true ESP's in South Africa, and very few companies truly using Email Marketing to it's full potential."

Continue reading
  13200 Hits

Leveraging Your Next Logical Product to Create Repeat Customers

Leveraging Your Next Logical Product to Create Repeat Customers

"If you’re a marketer, you’ve no doubt heard about the 80/20 rule. For those of you who haven’t, it’s simple: 80 percent of your revenue comes from 20 percent of your customer base.If that is indeed the rule, it means the vast majority of your business is coming from repeat customers....

Continue reading
Tags:
  10969 Hits

Buying on the Quarter: How to Get Your Best Deal From Any Vendor

Buying on the Quarter: How to Get Your Best Deal From Any Vendor

"Serious buyers will ask a lot of questions on a number of topics. They include service, implementation, integration, support, product roadmap, financial information on the vendor, timelines for contract negotiations and other elements that are necessary to make a move. Aside from asking a lot of questions, serious buyers tend to involve more people from their organizations to gain exposure to the platforms. As you work to understand how you may be getting scored by your vendor;"

Continue reading
  8143 Hits