Anyone have current figures on email reading on their PC vs. tablet vs. mobile? I realize this is a basic question, so if there's some standing public research you can point me to, that'd be awesome, too.
"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the agency or ESP is not particularly attractive … yet the need for finding trustworthy and affordable list verification vendors exists. "
Email Innovation of the Week Winner!
"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."
Everything You Every Wanted to Know about Mobile Email: A Compendium of the World's Best Free Resources for Learning about Mobile Email Marketing
I'm looking for inspiration to up all of our lifecycle triggered emails this spring, as well as inspire our teams to try something new. Which Pinterest email marketing boards do you follow or curate?
One of the Influencers was interested in sharpening their HTML skills and was looking for some formal training on Responsive Coding for email. Here are some of the suggestion:
Kickbox
Kickbox ensures you only send email to real users and helps you separate the low-quality addresses from high-value contacts. Protect your reputation, increase open rates, and save money with Kickbox.
WYLEI
Pretarget your customers with the power of Predictive Content. Take real-time Adaptive Content to the next level with cloud-based machine learning.
Advertise on the Only Influencers Email Vendors Page Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $1000 Time: Six Months Your ads will appear on the front section of the Email Vendors menu of the OI site as well as around every NON-SPONSORED Email Vendors Page. Example...
Advertise on the Only Influencers Email Consultants Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $600 Time: Six Months Your ads will appear on the front section of the Email Consultants menu of the OI site as well as around every NON-SPONSORED Email Consultants Page. Example Here. ...
Holistic Email Marketing Email marketing strategy, Email training and workshops, Email integration in marketing mix, List growth, Marketing Automation, Lifecycle marketing automation, Email review, design and copy, ESP Vendor selection kath@holisticemail.com phone: 44 (0) 777 1535 182 Linkedin www.linkedin.com/in/kathpay Twitter www.twitter.com/kathpay
Have you been wondering about advertising on Pinterest but have been hesitant because you think it's only for big brands? Well, hesitate no more. Pinterest has made the sponsored pins capability available to SMB advertisers over the last few months - as well as buyable pins just earlier this week.
With almost 122,500,453,020 emails sent every hour in India, email is alive and here to stay for long. While marketers across the globe are embracing advanced personalization in email, India is leaving no stone unturned to win the email game.
Advertise on Only Influencers in the Mobile Email Category Specs: 160x600 Banner Price: $200 a month Scope: Your banner runs to the Right of every article in the Mobile Email blog category
Introducing Connect Preference from Inbox Marketer. The Preference Center for All!
Connect Preference acts as a membership page that allows readers to manage their email subscriptions, demographic information, interests and preferences.
Why Vet new Clients? According to MAAWG: "ESPs take on significant risk every time a new customer sends email. A bad client can undermine the sending reputation for the ESP’s other clients as well as inflict abuse at recipient domains. When proper pre-send vetting is performed, ESPs can preempt damage caused by bad clients to both recipient domains and to their own sending reputation. " If you are building a client vetting program, the following is a list of some recommended resources, courtsey of OI member Andrew Bonar:
Looking for some examples of exceptional email-focused dashboards. Can be focused on engagement, delivery, or other email-related data presentation and manipulation metrics. Interested in seeing how various bits of data are presented, how they can be interacted with, what you like and dislike about them.
Alchemy Worx launches ImageWIZZ, a free personalized Image tool for Emails and Landing Pages. Boost your email response rate by adding personalized images. Give it a try today!