The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.
Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.
This guide will cover:
The changes that will be introduced in relation to processing and storing consumer data.
How the changes will impact the way you currently work.
A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.
In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:
The campaigns you send now and what you want to send in the future
The data you'll need to power these campaigns
The foundations you'll need in place moving forwards
The fifth in our EU series, Say What?!, is a guide to translating the changes to your customers. It looks at the level of communication you need for both direct customers and partners, with some real life examples added in to provide more context and to give you some inspiration for your own campaigns.
Key topics include:
The modernisation of an existing "right to be forgotten" principle-
Changes to the responsibility for providing proof and validity of consent-
Our recommendations in preparation of the reform
Targeting customer personas and developing strong ‘brand voices’ will help your email campaigns connect with readers on a deeper level.
Nine email marketing tactics the top 3% are using to get ‘excellent’ results.
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