The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.
The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.
Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.
This guide will cover:
The changes that will be introduced in relation to processing and storing consumer data.
How the changes will impact the way you currently work.
A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.
In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:
The campaigns you send now and what you want to send in the future
The data you'll need to power these campaigns
The foundations you'll need in place moving forwards
The fifth in our EU series, Say What?!, is a guide to translating the changes to your customers. It looks at the level of communication you need for both direct customers and partners, with some real life examples added in to provide more context and to give you some inspiration for your own campaigns.
Targeting customer personas and developing strong ‘brand voices’ will help your email campaigns connect with readers on a deeper level.
Email prospecting, list rental and lead generation often gets a bad rap or is dismissed as cost-ineffective, but knowing how to do it right can yeild positive ROI. It's never as simple as renting the first list that comes along to "batch and blast" your message, though. Instead, doing it right involves preparation, forethought and strategy. The five steps presented in this paper offer a blueprint for renting outside lists and/or using internal prospect files for successfully generating demand, customers and revenue.