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2014 Shaw + Scott Holiday Planning Guide

2014 Shaw + Scott Holiday Planning Guide

The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.

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EU Data Reform: What's coming

EU Data Reform: What's coming

The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.

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EU Data Reform: Data collection & consent

EU Data Reform: Data collection & consent

Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.

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EU Data Reform: Processing and storing data

EU Data Reform: Processing and storing data

This guide will cover:

The changes that will be introduced in relation to processing and storing consumer data.

How the changes will impact the way you currently work.

A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.

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EU Data Reform: What campaigns can you send?

EU Data Reform: What campaigns can you send?

In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:

The campaigns you send now and what you want to send in the future

The data you'll need to power these campaigns

The foundations you'll need in place moving forwards

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EU Data Reform: Translating the changes to your customers

EU Data Reform: Translating the changes to your customers

The fifth in our EU series, Say What?!, is a guide to translating the changes to your customers. It looks at the level of communication you need for both direct customers and partners, with some real life examples added in to provide more context and to give you some inspiration for your own campaigns.

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EU Data Reform: The right to be forgotten

EU Data Reform: The right to be forgotten

Key topics include:

The modernisation of an existing "right to be forgotten" principle-

Changes to the responsibility for providing proof and validity of consent-

Our recommendations in preparation of the reform

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How to Give Your Email Marketing Campaigns a Winning Personality

How to Give Your Email Marketing Campaigns a Winning Personality

Targeting customer personas and developing strong ‘brand voices’ will help your email campaigns connect with readers on a deeper level.

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Nine Quick Win Email Marketing Tips

Nine Quick Win Email Marketing Tips

Nine email marketing tactics the top 3% are using to get ‘excellent’ results.

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3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

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The Only Influencers Home Page

Advertise on the Only Influencers Home PageSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $250Time: One WeekThe OI home page is the most viewed of all the Only Influencers inventory viewed by thousands of email marketing professionals each month. To advertise, please contact Bill McCloskey at bill@onlyinfluencers.com. 
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Email Profession Inventory

Advertise on the Only Influencers Email Profession PagesSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $300Time: One MonthYour ads will appear on the front section of the Email Marketing Profession menu of the OI site as well as around every article written on the Email Marketing Profession. Example...
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Email Strategy Pages

Advertise on the Only Influencers Email Strategy PagesSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $400Time: One MonthYour ads will appear on the front section of the Email Marketing Strategy menu of the OI site as well as around every article written on the Email Marketing Strategy. Example...
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Email Copy Page

Advertise on the Only Influencers Email Copy PagesSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $200Time: One MonthYour ads will appear on the front section of the Email Copy menu of the OI site as well as around every article written on the Email Copy. Example Here. To advertise,...
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Email Mobile Page

Advertise on the Only Influencers Mobile Email PagesSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $200Time: One MonthYour ads will appear on the front section of the Mobile Email menu of the OI site as well as around every article written on Mobile Email. Example Here. To advertise, please...
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International Email Page

Advertise on the Only Influencers International Email PageSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $200Time: One MonthYour ads will appear on the front section of the International Email menu of the OI site as well as around every article written on International Email. Example Here. To advertise, please...
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Email Buying Guide Page

Advertise on the Only Influencers Email Buying GuideSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $300Time: One MonthYour ads will appear on the front section of the Email Buying Guide menu of the OI site as well as around every article written on Email Tools. Example Here. To advertise,...
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Five Steps to Successful Prospecting with Email

Five Steps to Successful Prospecting with Email

Email prospecting, list rental and lead generation often gets a bad rap or is dismissed as cost-ineffective, but knowing how to do it right can yeild positive ROI. It's never as simple as renting the first list that comes along to "batch and blast" your message, though. Instead, doing it right involves preparation, forethought and strategy. The five steps presented in this paper offer a blueprint for renting outside lists and/or using internal prospect files for successfully generating demand, customers and revenue.

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21 Steps to Email Deliverability Success

21 Steps to Email Deliverability Success

Download 21 Steps to Success: Email Deliverability by Towerdata.

 

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The Best Drip Marketing Automation Tools

The Best Drip Marketing Automation Tools

 

Anyone have any experience or knowledge of Drip? Looking for an easy-to-use tool that's cost effective and that will alleviate stress between my team and IT. GetDrip came recommended.

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