Only Influencers is the Email Marketing Communities Oldest and Most Trusted Resource.

Email Innovations Week in Review: Week of March 18th

Below are some of jus the latest email innovations released last week: 

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Email Innovations Week of Feb 1-5th

Here are last week's Email Innovations: 

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2015 Best Innovations in Email Marketing

Email Innovators were busy in 2015. Here is a list of the new products and services that were introduced into the market last year:

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Email Week in Review: Jan 11th-15th

Elliot Ross, Action Rocket:  "We’ve been adding lots of new features to our email CMS Taxi for Email – This week we’ve made our pricing plans more accessible for all email teams, so they can make email campaigns faster and improve their email workflow. Our Essential plan starts at $62.50/mo (paid...
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LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

According to a study done by the IAB, “Internet time” is divided fairly evenly among multiple devices, creating a major problem for marketers who have been relying on cookies to aggregate and target online audiences. So the question becomes, “How do you reliably target audiences across multiple devices when cookies don’t work?’”

This week, Only Influencer’s partner, LiveIntent, sets out to answer that question by explaining the two solutions that have emerged as the frontrunners for targeting customers across devices - Probabilistic Models and Deterministic IDs – and why neither is quite good enough.

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Unboxing ServiceMaster's Email Marketing Programs

Unboxing ServiceMaster's Email Marketing Programs

Today we launch a new Only Influencer's feature where we "unbox" the email marketing programs of top brands around the world. Today we will be exploring the email programs of ServiceMaster®, a leading provider of residential and commercial services. Their brands include ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Terminix (termite and pest control), Furniture Medic (furniture repair), American Home Shield (home warranties), and AmeriSpec (home inspections).

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Email Week in Review: Dec 14th-18th, 2015

Here is what was going on last week on the Only Influencers discussion lists:

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The Email Week in Review: Dec 7-11th 2015

Verizon reports that they have begun deleting inactive email accounts. Verizon Email accounts that have been inactive for 6 months are being removed. Some ESP’s have begun reporting spikes in “unknown” bounces coming from Verizon. Question came up about the percentage of folks using Windows Live Mail.  Windows Live Mail...
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Unboxing: BriteVerify

Unboxing: BriteVerify

Key to good inbox delivery is having a clean, verified list. Today I'll be unboxing one of the top Email verification services: BriteVerify.

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Everything You Ever Wanted to Know about Changing ESP's.

A comendium of articles on changing or replacing your Email Service Provider

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Everything You Ever Wanted to Know about Drip Marketing

Everything You Ever Wanted to Know about Drip Marketing

A compendium of OI Blog articles on everything you need to know to get started with Drip Marketing.

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Unboxing: Taxi from Action Rocket

Unboxing: Taxi from Action Rocket

Taxi for Email from Action Rocket calls itself an Enterprise Level Email Content Management system and is designed to streamline design and workflow processes allowing coders, designers, editors and copywriters to work more efficiently while cutting down on iterative testing and saving man hours and cost.

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Quarterly Email Benchmarks Reports

The following is a list of Quarterly Benchmark Reports suggested the OI membership. Some require registration to download: 

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2015 Retention Marketing Survey

2015 Retention Marketing Survey

How Retailers Large and Small Can More Effectively Retain Customers

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How Much Does Email Marketing Cost?

How Much Does Email Marketing Cost?

How much does email marketing cost and what are the factors in determining the price of a campaign? Responding to that question is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive the cost of implementing an effective email campaign.

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Shaw + Scott 2015 Holiday Guide

Shaw + Scott 2015 Holiday Guide

Nothing can take the joy out of the holidays faster than a messy marketing plan. We've worked up a plan to make sure your holidays are both joyful—and profitable—this year. Download our 2015 Holiday Guide and open up tips, tools, and tricks to make sure you get what you want this season … sanity, revenue, and rest.

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How to Use Content Marketing to Generate More Leads and Revenue

How to Use Content Marketing to Generate More Leads and Revenue

After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content-marketing strategy.

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Colleen Kazemi

Colleen Kazemi

Synergy5280

Areas of expertise include: building global operations and professional service teams, email campaign strategy, deliverability, content and social media strategy and execution, original content development, partnership development, marketing and sales program development, customer acquisition and retention, and staffing and production best-practices.

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LiveIntentional Weekly: Everything You Ever Wanted to Know About Your Email Habits But Were Afraid to Ask

LiveIntentional Weekly: Everything You Ever Wanted to Know About Your Email Habits But Were Afraid to Ask

A new report from Adobe has revealed that people spend an average 6.3 hours a day checking email, and that the majority of them do it everywhere from the bed to bathroom.

This week, Only Influencer’s partner LiveIntent these findings in perspective and explore an area of growth opportunity for the email industry.

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2014 Shaw + Scott Holiday Planning Guide

2014 Shaw + Scott Holiday Planning Guide

The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.

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