"It’s a near certain fact that much of a marketer’s time is spent on analysing specific campaign ROI, or put another way, how much marketing spend was needed to generate a particular sale. It does seem to make sense that if a brand is employing a vast number of channels to reach a customer – PPC, social, email, display – it will want to know how to spend its limited resources, in order to optimise future campaigns. However, I am not convinced that campaign level ROI is the best metric for measuring campaign effectiveness."

"As email marketers, it's our job to get a slice of that Mother's Day pie. Let's take a look at how online retailers are promoting the holiday."

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"Where are the big opportunities for email innovation over the next several years? My bet is on the Inbox."

"Many companies use cause-related marketing to boost their brand image, build goodwill and create positive PR. This is widely apparent at holiday time and during October, for example, as businesses jump on the breast cancer awareness bandwagon."

"Marketers, service providers and app developers alike must protect their data no matter where it resides. This includes holding service providers accountable by demanding they adopt the best practices available."

As we start a new year, let's take a look at Christmas emails past. The 2013 holiday season was filled with promotional emails galore. Here are a few that caught my attention.

As email marketers, we cringe over what can possibly go wrong with our deployments - typos, broken images, broken links. And we lose sleep at night over the even bigger bloopers - missing or expired promo codes, products that sell out before the promotion is over, website glitches and more.

If first impressions are lasting impressions, then the welcome email is key to subscriber engagement. A welcome email - or series of emails - sets the brand tone and sets expectations of things to come.

The short answer is that current clients will not notice anything different, per se, what they will experience is an opportunity to have an expanded set of capabilities. If you are happy with the way things are, you are going to be happy with what's coming. If you want more and...

Part Two of my address at the 2011 New York Ad:tech conference: Email and Mobile:

The following is the Part One of a speech I just gave for the 2011 New York Ad:tech Email Track. It concerns the merging of Email and Social Media. Part Two is on the synergies between Email and Mobile and will be published in a separate blog post.

Today we launch a new feature at Only Influencers: Meet the Influencers, an interview with one of the membership. I can think of no one better suited to kick off this feature than my first interviewee: Loren McDonald. I've known Loren for nearly 10 years and always enjoy catching up with...